Network18 Group selects Grabyo to shift digital news production to the cloud


Grabyo’s cloud video platform will enable Network18 to deliver rapid video content to its social and digital channels

NEW DELHI, April 6, 2021 /PRNewswire/ — Network18 Group, is one of the world’s largest multimedia conglomerates based in India, has adopted innovative cloud-based solutions and workflows for its content production and distribution which has helped the business to maintain its leadership amidst Covid impact. In line with the Cloud philosophy, its digital video production process has shifted to the cloud and on this they are partnering with Grabyo.

The media group is using Grabyo’s cloud video platform to evolve the way it produces and delivers digital news content to Indian consumers, streamlining its production workflows and increasing its speed to market.

There are over 400 million social media users across India, with a vast majority of Indian consumers using social media as their main source of news. Network18 has started to leverage Grabyo’s tools to deliver real-time, high-quality news content and position its social channels as primary destinations for news.

Network18’s digital news teams use Grabyo’s platform to clip, edit and distribute video content from its large broadcast news channel feeds using just a laptop or PC, delivering clips in high-definition to multiple social and digital platforms simultaneously.

Network18 has more than 70 television channels in India and outside including strategic partnerships with globally reputed media players such as Viacom, CNBC, CNN, A+E Networks and Forbes. It is biggest News network in the country operating more than 20 News channels in different languages.

“We are always looking to innovate and adopt exciting solutions to gain efficiency in our workflows and are excited about partnering with Grabyo and growing the potential of our digital and social channels,” comments Rajesh Sharma, Vice President Tech & Ops, Network18. “Our mission is to provide a diverse range of media services to consumers and using Grabyo solution, we have been able to roll out an efficient, robust and scalable news offering across social media. Their approach to strengthen their cloud platform aligns with ours as we expand our digital presence and deliver the very best quality content to digital audiences everywhere.”

Grabyo’s cloud-based platform allows Network18’s content teams to work fully remotely and collaborate on content from anywhere in the world. Taking advantage of cloud technology in video production, Network18 will be able to flexibly scale its production and distribution to meet the changing demands of its audiences.

Network18 currently attracts over 700 million viewers on its TV channels and over 100 million digital viewers per month. By partnering with Grabyo it hopes to grow its digital presence to offer a meaningful multi-content offering to consumers.

“It’s a transformative time for media services in India and Network18 continues to expand and optimize its approach to audiences consuming content on multiple platforms,” adds Elliot Renton, EVP & Head of Asia Pacific at Grabyo. “With the growth of full-scale simultaneous online streaming by television stations and the rapid increase in live production and online distribution of video content in India, we are excited to deliver the benefits of our cloud technology to Network 18.”

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Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

“Work and you’ll get what you need; work harder and you’ll get what you want”.

The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

facebook page with more than 1 million likes which he gain within very short time with his expertise.

Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

1-Create a network

Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

2-Create steady, quality posts that are relatable

Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

3-Social media showcasing/connecting websites

Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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