Netherland’s Eva de Goede named FIH Player of the Year

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Lausanne, Feb 14 | Netherlands women’s captain Eva de Goede has been named as the 2019 FIH Women’s Player of the Year. The midfielder took the prize ahead of Argentina’s Carla Rebecchi and Janne Müller-Wieland of Germany, who finished second and third respectively.

This is the second consecutive year that the 30-year-old has won the Player of the Year award in a career spanning 14 years.

de Goede has been a fixture of the Netherlands’ team since her debut in 2006. In 2018, she was part of the team that won the Women’s World Cup and just a few months later she was voted Player of the Tournament at the last Hockey Champions Trophy in China.

2019 saw de Goede continuing her great form, only now with the added pressure of wearing the captain’s armband. She led her team to victory in the inaugural FIH Hockey Pro League — where the team lost only one game — and then gold at the EuroHockey Championships in Antwerp, where they beat Germany in the final.

She has played more than 230 matches for the Netherlands and has two Olympic gold medals (Beijing 2008 and London 2012), two World Cup gold medals and three Champions Trophy gold medals to her name.

In men’s category, India captain Manpreet Singh has been named Player of the Year award. Manpreet is the first member of the India national team to win the Best Player award since the awards were instigated in 1999.

The midfielder won the accolade ahead of Belgium’s Arthur van Doren and Lucas Vila of Argentina, who finished second and third respectively.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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