Nepal PM, Putin wish Modi on 70th b’day (Lead)

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New Delhi, Sep 17 | As Prime Minister Narendra Modi turned 70 on Thursday, wishes from home and abroad poured in for him.

Extending his greetings, Nepal Prime Minister K.P. Sharma Oli tweeted: “Warm greetings to Prime Minister Shri @narendramodi ji on the auspicious occasion of your birthday. I wish you good health and happiness.

“We will continue working closely together to further strengthen relations between our two countries.”

In his message to Modi, Russian President Vladimir Putin said: “I look forward to continue constructive dialogue with you and work closely together on topical issues of the bilateral and international agenda.”

Meanwhile, President Ram Nath Kovind also took to Twitter to wish Modi and said: “Happy Birthday to Prime Minister Narendra Modi ji. You have set an example of Indian life values and democratic tradition.

“I pray to God that he always keeps you healthy and happy and the nation continues to receive your invaluable services.”

While extending his wishes, Union Home Minister Amit Shah tweeted: “Wishing a Happy Birthday to the most popular leader of the country who is always committed towards the service of the nation and devoted towards welfare of poor.”

In a tweet, Defence Minister Rajnath Singh said: “Greetings and warm wishes to PM Shri Narendra Modi Ji on his birthday. India has benefited tremendously from his astute leadership, firm conviction and decisive action. He has been working assiduously towards empowering the poor and marginalised. Praying for his good health and long life.”

Former Congress President Rahul Gandhi too wished the Prime Minister on his birthday.

In a letter written in Hindu, Vice President M. Venkaiah Naidu wished the Prime Minister and congratulated him “on your hard work in taking the country to new heights”.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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