NBA basketball schools youth get taste of virtual fan experience

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Mumbai, Sep 17 | Even as the odds were stacked against the Denver Nuggets, Vasisht Krishna Neti was backing the Mile High City team to beat LA Clippers in the Game 7. Little did Neti know that he would be cheering for his favourite team as a virtual fan for this all-important game.

The 10-year old from Bengaluru was one of the four Indian youths to experience the game as a virtual fan.

Along with Neti, Kairav Sharma and Parnika Srivastava from Noida and Prathmesh Singh from Delhi were given this experience, something none of them could imagine when they signed up for the NBA Basketball Schools.

The NBA’s virtual fan experience for the 2019-20 NBA season restart allows fans to appear live on the ‘Michelob ULTRA Courtside’ 17-foot video boards surrounding the court.

Those fans can digitally interact with each other throughout the game by removing fans from their individual backgrounds and bringing them together in a shared visual space that will be seen through the broadcast and in the venue.

“I woke up early and was super excited for the game,” said Neti.

Srivastava logged in much earlier to catch a glimpse of her favourite team’s pre-game warmups. “I literally saw the players training before the game and was constantly cheering for LA Clippers. And the best part was that the platform gave me an opportunity to cheer harder for the Clippers when Nuggets players took free throws,” explained Srivastava.

The NBA Basketball School is a network of tuition-based basketball development programs around the world open to international male and female players aged 6-18.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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