Most Delhi voters want Modi to remain Prime Minister


New Delhi, Jan 14 | Most of the Delhi voters want Narendra Modi as the Prime Minister and don’t want any change in the Central government, as per the IANS-C Voter poll survey ahead of the February 8 Assembly elections.

As per the survey, Prime Minister Modi is well ahead of Rahul Gandhi, Manmohan Singh and Arvind Kejriwal.

Asked if they wanted to change the Prime Minister, 71.7 per cent respondents said “No”, 25.1 per cent said “Yes”, while 3.2 per cent were undecided.

Asked their first choice for the Prime Minister, 70.4 per cent people’s first choice was Modi, while 9.4 were for Delhi Chief Minister Arvind Kejriwal, 4.1 for former Congress chief Rahul Gandhi and 3.2 per cent for former Prime Minister Manmohan Singh.

Similarly, people don’t want any change in the Central government as well despite the opposition’s attacks and allegations and soaring inflation.

As many as 68.5 per cent people said that they don’t want to change the Central government, while 27.8 percent said that they want to change it while 3.7 percent were undecided on the issue.

The second leg of the survey, whose sample size was 2,326 voters across Delhi’s urban, semi-urban and rural areas, could be a setback for the opposition which is mounting pressure on the Narendra Modi government on a host of issues, including the CAA-NRC-NPR matter.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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