Most challenging year ahead for Bayern Munich, says Lewandowski

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Berlin, Sep 16 | Robert Lewandowski is convinced that Bayern Munich’s players face the most challenging year of their careers going into the 2020/21 season, where they seek to defend last season’s treble of Bundesliga, German Cup and Champions League.

“Everyone will be desperate to beat Europe’s top team,” the 32-year-old told Xinhua news agency before the Bavarians’ 2020/21 Bundesliga curtain-raiser against Schalke on Friday.

“Staying at the top might be much harder than getting to the top. One has to consider all the possible details both on and off the pitch.”

The Pole spoke about his side’s determination to repeat last season’s success. “We did something big, but to go on successfully means forgetting about the past,” said Poland’s captain.

Having to play every two to three days after only one week of rest “is the biggest challenge all of us have had to face in their career so far”.

“We love that challenge.”

The Bayern striker indicated his club might use different line-ups and tactical approaches to get through the season.

“In the Champions League’s final round, we had many players able to go full tilt all the time for the tournament-like competition. But over an entire season, we have to talk about adjustments and use our heads.”

One piece of good news is that the record German champions have “so many young players and all of them are as hungry as the established ones. You can feel it in every training session,” the 2019/20 Champions League’s top scorer said.

Every Bayern player has to forget his ego and act smartly as everyone will need a break now, he added. “Success is all about the players’ contribution to the team.”

Lewandowski also expects to see Bayern’s new arrival Leroy Sane moving up a gear after joining in from Manchester City.

“I always try to push him to do things he didn’t know he can do. His potential is huge,” the Pole said and spoke about sprint duels he has started in training in order to challenge the 25-year-old German international.

Despite all the challenges ahead, Bayern can do it again, Lewandowski commented.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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