Momentum walks out as South Africa’s ODI team sponsor

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Johannesburg, Sep 16 | The ongoing governance catastrophe in Cricket South Africa (CSA) has now resulted in them losing their biggest remaining sponsor with Momentum, its ODI sponsor, announcing that it will walk away once it’s contract expires in April 2021.

According to a report in ESPNcricinfo, Momentum has confirmed that it will not seek to renew its sponsorship of international ODIs, the franchise one-day cup, the national club championships, the under-13, under-15 and under-17 school’s weeks and development initiatives including the Momentum Friendship Games and the eKasi Challenge. However, they will continue to sponsor the national women’s team until 2023.

In a statement, the financial services company said that is “not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.

“We will continue our dialogue with CSA to keep them accountable to do the right thing,” Carel Bosman, head of sponsorships at Momentum said. “We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game.”

Momentum has become the second major sponsor to cut ties with Cricket South Africa after Standard Bank opted not to continue their support of the Test team in December last year.

The development comes amid times when CSA’s board and key staff were last Thursday ordered to step aside by the South African Sports Confederation and Olympic Committee (SASCOC). CSA members — including acting CEO Kugandrie Govender, company secretary Welsh Gwaza and acting chief commercial officer Thamie Mthembu — will no longer be involved in the day-to-day running of the cricket body and SASCOC will now appoint a task team to conduct an investigation into the affairs at CSA.

The SASCOC has clarified that they are just going by the law in the country and there is no government interference of any regard.

Meanwhile, the CSA has said that “it does not agree with the resolution taken by SASCOC and has not had the opportunity to engage with SASCOC on various issues raised in the communication”.

“…CSA is taking legal advice regarding the basis on which SASCOC has sought to intervene in the business affairs of CSA. CSA does, however, commit to engaging further with SASCOC to understand its position and to find common ground with it in the best interests of cricket,” the CSA statement read.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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