New Delhi, Feb 10 | ShareChat-owned short video platform Moj on Wednesday said it is integrating Snap’s Camera Kit to make Snapchat’s augmented reality (AR) capabilities available to its growing community.
With this integration, Moj creators will now be able to access Snapchat’s Lens Carousel, directly inside the app when creating content, giving them a range of creative tools to elevate their videos.
As part of the collaboration, Moj will develop over 400 Lenses over multiple phases for its community to create more fun and entertaining short video content.
Moj said it will also collaborate with Snapchat Official Lens Creators (OLC) in India to create more tailored experiences.
For launch, Moj has released over 30 Lenses for its community to use.
“This exclusive partnership makes us the first Indian short video platform to bring Snap’s innovative Camera Kit technology to India,” Gaurav Mishra, Senior Vice President-Product, ShareChat, said in a statement.
“The newly launched collection of 30 Lenses will give our community a never seen before social experience and make content creation on Moj a whole lot more fun.”
To use the Lenses, Moj users need to simply open the app and tap the Camera tab at the bottom of the screen.
Moj will also have a verified Brand Profile on Snapchat, allowing Snapchatters to access Moj created Lenses, with a link to the Moj app.
The Lenses launched on Wednesday include classic Augmented Reality face Lenses so creators can express a variety of moods, as well as 3D Full Body tracking Lenses that creators can use in their dance videos.
“The Moj community and Snapchatters have a lot in common – they are creative and love finding innovative ways to express themselves,” said Ben Schwerin, Senior Vice President — Content and Partnerships, Snap Inc.
“Our Camera technology and core values around creativity, privacy, and ephemerality enables us to help developers bring new opportunities to bring engaging experiences to their platforms and communities.”
Moj claims to have over 80 million monthly active users.
How to Apply Coconut Hair Oil : 5 Ways to Getting Nourished, Shiny Strands
There are very few hair care ingredients that are as amazing and trusted as coconut oil. For centuries, coconut oil has been used as a hero ingredient and grandmothers of Indian households swear by it. The buttery, thick oil has managed to make quite an impression among the international fashionistas worried about the health of their hair as well.
Coconut oil brings to you an impressive resume of natural beauty advantages for both the scalp and hair.
If you haven’t yet discovered the wonderful benefits of coating your strands in coconut oil, you are probably wondering why this oil is considered a hair care mainstay. Keep reading to know how exactly coconut oil can nourish your hair and the best ways to apply it for brilliant results.
What is coconut hair oil good for?
Here, take a look at some of the reasons that make coconut oil reign supreme in the department of hair care.
The oil is super moisturizing for your hair strands. The low molecular weight of coconut oil allows it to easily penetrate the shaft of your hair and get absorbed quickly, much better than other oils.
The oil has a high moisture content naturally, and therefore, it is effective in conditioning and moisturizing the strands. The oil doesn’t just sit on top of it.
The oil will also help your hair to retain protein because it contains a specific type of fatty acid, known as lauric acid. Nick Stenson, a celebrity hairstylist and Matrix’s artistic director, says that strands hold to proteins better when they are coated in coconut hair oil.
If you need more reasons – coconut hair oil is affordable and found ubiquitously, and does not contain any chemicals.
How to apply coconut hair oil for maximum benefits?
The application of coconut oil to hair entirely depends on how you wish to use it. For instance, a deep conditioning hair mask needs a different application than a split end treatment or detangler.
You’ll find below 5 ways to apply coconut oil.
As a treatment of the scalp
Are you interested in a tension-relieving, relaxing scalp massage? Sounds interesting, right? You can relieve your tensed scalp after a tough day of work by wetting the pads of your fingers with coconut oil. Apply the oil gently onto your scalp and massage it gently for a few minutes. This will help the coconut oil to moisturize your scalp and promote healthy hair growth. A relaxing scalp massage using coconut oil is going to make your hair follicles happy and this will result in speedier and also healthier hair growth.
The reason why scalp massages promote hair growth is because they encourage blood circulation. This helps in delivering your hair follicles all the essential nutrients and also oxygen.
As a hair mask
Coconut oil for hair is known to work wonders when it comes to deep conditioning hair treatments. You can create a DIY at-home hair mask by melting a few tablespoons of the oil over low heat and then transferring the oil to a bowl. Section your hair to properly massage warm coconut oil into the roots of your hair and saturating your strands throughout the tips. After that, use a wide-toothed comb to run through your entire hair so that your hair detangles gently. Then, cover your hair with a warm towel or shower cap, and relax for ten to thirty minutes. You can use your regular or mild shampoo to wash out the oil. Make sure to rinse properly.
Remember not to sleep while you are relaxing. You need to wash out the oil to prevent any build-up.
To define your curls more prominently
Coconut oil is a worthy styler and it can help you look your best. Even if you don’t have the right outfit for the day, your hair is surely going to make heads turn!
A lot of people are partial to wash-and-go or an air-dry. If you are one of them, you can slide the oil through the strands of your hair after taking a shower. The oil will help to define the pattern of your curl while also reducing frizz and moisturizing your hair.
If you want your curls to keep their spring, you can make use of coconut oil in between washes. Your curls will be replenished and have a beautiful shine.
To prevent your hair from tangling or to detangle
A physical barrier is required for all hair types before detangling the strands, especially for those who have more breakage-prone, drier hair. Coconut oil is a brilliant detangling hair care product that you can use to prevent your hair from breaking. You can apply warm oil or you can use a spray bottle to spritz oil on your hair before detangling.
To treat split ends
Honestly, you cannot mend split ends forever. There just isn’t a way. You can snip them from time to time, but you cannot say goodbye to them forever. Another way to manage your split end problem is by applying coconut hair oil products. The oil will help to seal the cuticle and make your hair look shinier, healthier, and also less brittle. You might even notice density to your strands, especially if you have been noticing that your hair is tapered toward the bottom and looking thin.
Do you think that your hair can benefit from the use of fatty-rich coconut hair oil? You can give it a try in any one of the 5 ways above. And if anybody was wondering, the oil can also be used straight up on your strands.
However, if you are allergic to coconut in general, you might want to stay away from using this oil. In such cases, applying the oil may result in causing irritation.