MFs may shift from large to mid/small caps post SEBI directive


Mumbai, Sep 15 | With SEBI announcing changes to the constitution of multi-cap funds, experts say that mutual funds are now likely to shift from large-cap companies to mid-cap or small-cap companies.

The Securities and Exchange Board of India (SEBI) has said that multi-cap funds will now invest minimum 75 per cent of total assets in equities with 25 per cent each in large-cap, mid and small-cap companies.

At present, the shares of mid and small-cap companies are much lower. Consequently, the need would arise for a major shift by various mutual fund schemes in their allocation to mid and small-cap companies.

A report by Anand Rathi Research said: “Mutual Funds, however, may represent to SEBI regarding changes in the directions and take other measures such as re-classification, amalgamation of schemes, etc.This might result in lower allocation to mid/small-cap companies than what has been envisaged.”

It, however, noted that the emphasis of SEBI to direct mutual funds to conform to the nature of the schemes and reduce concentration of investing in larger market-cap companies is clear.

“We, therefore, would expect some shift by the MFs from large to mid-/small-cap companies,” it said.

Significantly, post the directive came in last Friday, the small and mid-cap stocks on the domestic exchanges have performed better than the large cap stocks.

Commenting on the market trend on Tuesday, Rahul Sharma, Research Head at Equity99 Advisors said: “Mid and small-cap shares outperformed their larger peers for the second day in a row after market regulator SEBI’s circular said that multi-cap funds should invest a minimum 75 per cent of their assets in stocks and mandated equal allocation of 25 per cent between large, mid and small-cap shares.”

The BSE SmallCap closed 1.44 per cent higher, and the BSE MidCap was up 0.8 per cent, while the benchmark Sensex settled 0.74 per cent higher.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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