Meta testing new controls for users, brands in FB News Feed

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New Delhi, Nov 19 | Facing intense scrutiny over users’ data privacy the world over, Meta (formerly Facebook) has announced several new controls designed to give users and businesses the ability to tailor their News Feed experience on the social media platform.

The company also plans to collaborate with third-party partners to develop a brand suitability verification tool for News Feed.

“We’re testing new ways to make it easier to find and use News Feed controls to adjust people’s ranking preferences and customise their News Feed,” Meta said in a statement late on Thursday.

As part of this, users can now increase or reduce the amount of content they see from the friends, family, Groups and Pages they’re connected to and the topics they care about in their News Feed Preferences.

“We’re also making existing controls easier to access, including Favorites, Snooze, Unfollow and Reconnect. We’ll begin testing in countries around the world to a small percentage of people, gradually expanding in the coming weeks,” the social network informed.

Facebook has tweaked News Feed controls numerous times in the past to help billions of users prioritise what is the right set of content for them.

The company said that it is also expanding the ‘Topic Exclusion’ controls for News Feed test to a limited number of advertisers that run ads in English.

The advertiser topic exclusion control allows an advertiser to select a topic to help define how the company will show the ad on Facebook, including News Feed.

In early testing with advertisers, Facebook found that advertisers that excluded the News and Politics categories were able to avoid News and Political adjacency 94 per cent of the time.

“We expect to kick off in 2022 and provide updates along the way starting in Q1,” Meta said.

Source: IANS

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Share Market Closing Bell: Nifty ends above 15,800, Sensex gains 180 pts

Share Market Closing Bell: Nifty ends above 15,800, Sensex gains 180 pts

The benchmark Indices Nifty started on the positive side after continuous sell off in last week and has managed to settle at 15842.30 with 60 point gain or 0.38 percent. However Nifty has failed to regain 16000 levels prior to LIC listing.

While Bank nifty has managed to settle at 33597.60 levels after gaining 1.44 percent. On the sectoral front, Nifty PSU Bank, Nifty Realty and Auto have contributed 2-3 percent gain on closing basis. On the flip side Nifty IT and FMCG ended with losses of 0.75 percent and 0.35 respectively. In Nifty, EICHERMOT, APOLLOHOSP and UPL were the top gainers while ULTRACEMCO, SHREECEM and ASIANPAINT were the prime laggards.

Technically, after forming the bearish candle on the weekly chart, the index has formed a Doji candlestick on the daily chart which shows indecisiveness among the trades. Moreover, the index has also faced a resistance from falling trend lines and showed profit booking from higher levels. However, Fibonacci retrenchment also has support around 15650 levels.

Traders may find buying opportunities for short term as if 15650 levels is protected. In the hourly chart, with support of the middle Bollinger band short term upside movement is expected. Stock specific action would drive the market in coming days too.

On the derivatives front, the highest call OI is at 16000 strike price followed by 16200 strike prices while on the put side, highest OI is at 15500 strike price. INDIA VIX closed at 24.53 with gain of 4.43 percent intraday indicating volatility is going to remain till weekly expiry . On the other hand, Bank nifty has support at 32600 levels while resistance is placed at 34500 levels.

Sumeet Bagadia
Executive Director
Choice Broking

Source: Choice India

 

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