META 2021 to be held virtually from March 26 to May 1


New Delhi, March 22 | The 16th edition of the Mahindra Excellence in Theatre Awards (META) and Festival 2021 will be held virtually from March 26 to May 1 in view of the ongoing Covid-19 pandemic.

Every weekend for five weeks, there will be conversations with the minds behind each of the plays as well as screenings of these award-winning plays. The plays and the conversations will be hosted on META’s official Facebook page and YouTube channel. The final weekend of the festival will have workshops and masterclasses curated by Teamwork Arts in partnership with artGYAN.

Promoted by the Mahindra Group as part of its cultural outreach programme and produced by Teamwork Arts, META annually rewards and recognises the best theatrical productions and performances of the year, along with their makers and facilitators, providing a major boost to the country’s theatre industry.

Over the years, it has given voice to diverse themes ranging from contemporary and pressing social issues, mythology, religion, gender, caste and politics through the plays it has showcased.

The award-winning plays that will be staged this year include leading Indian playwright Vijay Tendulkar’s ‘A Friend’s Story’, directed by Akash Khurana, one of the first modern Indian plays dealing with same-sex attraction; ‘Andha Yug’, directed by Joy Maisnam, a verse play set against the backdrop of the last day of the Mahabharata war; ‘Elephant in the Room’, directed by Yuki Ellias, another play inspired by mythology paying homage to Lord Ganapati in a quirky and poignant reinterpretation of his story; ‘Lassanwala’, directed by Hemant Pandey, a thought-provoking tale of a sixty-year old Brahmin garlic-seller in a present-day rural heartland and the tragic-comic events that shake his firm belief in the caste system; and ‘Nona’, directed by Jino Joseph, a socio-political satire set in rural India, which examines subjects like pseudo-nationalism and casteism.

Jay Shah, Vice President, Head–Cultural Outreach, at the Mahindra Group, said, “Over the last 15 years, we have been holding the Mahindra Excellence in Theatre Awards in the national capital. This year, however, we’ve had to think outside the box due to the pandemic. Instead of the usual competitive awards, we are celebrating five outstanding plays that have won accolades at the META platform over the years.”

Sanjoy K. Roy, Managing Director at Teamwork Arts, said, “The META Festival is back with a walk down memory lane bringing to you some of the best award winning plays over the past few years! in this new series we delve into the minds of the directors, playwrights, costume and set designers and the actors who bring the play to life.”

Source: IANS

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Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

“Work and you’ll get what you need; work harder and you’ll get what you want”.

The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

facebook page with more than 1 million likes which he gain within very short time with his expertise.

Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

1-Create a network

Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

2-Create steady, quality posts that are relatable

Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

3-Social media showcasing/connecting websites

Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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