Mumbai, Sep 16 | The Baba Azmi directorial Mee Raqsam has been chosen to be opening film at Coalition of South Asian Film Festivals (CoSAFF) 2020. The film presented by Shabana Azmi launched on OTT recently.
“It was the first time I was presenting a film and it is a homage to our father Kaifi Azmi, who was one of the torchbearers of India’s composite culture, which the film celebrates,” said Shabana Azmi.
She added it was gladdening to see the film’s young lead Aditi Subedi become an inspiration to many young girls in Mijwan, late poet Kaifi Azmi’s home town where the story is based.
“With CoSAFF 2020 recognising the hard work by making it the opening film for the festival, I hope we can reach out to more people and spread the message of hope and desire”, said Azmi.
CoSAFF is a first of its kind event that brings together seven well-established South Asian Film Festivals from across North America to produce one unified film festival, to be held online from October 3 to 17.
The film features Danish Husain with Aditi Subedi, Sudeepta Singh, Rakesh Chaturvedi Om, Kaustubh Shukla, Juhaina Ahsan and Shivangi Gautam, and has Naseeruddin Shah in a special role.
“Mee Raqsam” is about a Muslim father who struggles to ensure his daughter’s dream of becoming a Bharatnatyam dancer comes true, against opposing religious extremists and orthodox societal diktats.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.