Markets maintain gains on global cues, auto stocks rise (Roundup)


Mumbai, Sep 16 | The Indian stock market maintained its gaining streak on the back of positive global cues along with robust buying sentiment.

The trade session on Wednesday witnessed healthy buying activity across sectors, especially in IT, healthcare, automobile and realty stocks.

However, power and telecom stocks lost some ground.

Globally, Asian markets were mixed ahead of the US Fed meet outcome later in the evening, while European stock markets edged mostly higher helped by retailers.

Consequently, the BSE Sensex closed at 39,302.85, higher by 258.50 points or 0.66 per cent from its previous close.

The Nifty50 on the National Stock Exchange ended the day’s trade at 11,604.55, higher by 82.75 points, or 0.72 per cent, from the previous close.

“Indian markets opened marginally higher and remained rangebound till about noon. Post this, they gradually began to rise,” said Deepak Jasani, Head of Retail Research, HDFC Securities.

“Reliance rose with volumes. Traders came back to large caps after enjoying a two-day rally in the small and mid cap space,” he added.

Besides, Jasani also pointed out that while addressing the Ficci National Executive Committee meeting, Reserve Bank of India Governor Shaktikanta Das assured that the central bank is closely monitoring the economic situation and is prepared to take further measures to prepare the economy and banking system to fight the Covid-19 pandemic.

“These reassuring statements helped Nifty to rise towards the recent highs. The Nifty has moved above the recent resistance of 11,584. Sustaining above this level could mean more upsides in the near term,” he said.

According to Geojit Financial Services Head of Research Vinod Nair: “Benchmark indices ended the day with gains, with most sectoral indices contributing to the gains. However, the continued border tensions and unabated virus infections limited the gains.

“Global cues were also positive as participants awaited policy statement from the US FOMC meeting. Any indication of increased bond-buying will be a positive trigger for the markets. The markets are expected to be in sync with global cues on Thursday. The upsides seem to be limited, considering the lack of fresh domestic triggers for the market.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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