Markets maintain gains, auto stocks rise (Ld)

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Mumbai, Sep 16 | After opening in the positive territory, the Indian stock market maintained its gains during the mid-afternoon trade session on Wednesday.

Buying activity was witnessed across sectors especially in automobile and realty stocks.

At 2.20 p.m. the BSE Sensex traded at 39,293.58, higher by 249.23 points or 0.64 per cent from its previous close.

The Nifty50 on the National Stock Exchange traded at 11,585.40, higher by 63.60 points, or 0.55 per cent, from the previous close.

“Indian markets opened marginally higher and remained rangebound till about noon. Post this they gradually began to rise,” said Deepak Jasani, Head of Retail Research, HDFC Securities.

“Smallcap and Midcap index seem to have run out of steam after a strong two day rally. Among sectoral indices, Auto and Realty remain the main gainers while Power was the sole loser. Reliance rose with volumes.”

In addition, Jasani pointed out that while addressing the Ficci National Executive Committee Meeting, Reserve Bank of India Governor Shaktikanta Das assured that the Central Bank is closely monitoring economic situation and is prepared to take further measures to prepare the economy and banking system to fight the Covid-19 pandemic.

“These reassuring statements helped the Nifty to rise towards the re cent highs,” he said.

“The Nifty has moved above the recent resistance of 11,584. Sustaining above this level could mean more upsides in the near term.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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