Maha daily Covid deaths touch new record, state toll crosses 30K (Roundup)


Mumbai, Sep 15 | Maharashtra on Tuesday catapulted to a new high of 515 Covid deaths, surpassing the previous jump of 495 deaths recorded five days ago (September 10), pulling up the state’s toll above the 30K-mark, health officials said here.

Besides, the state also recorded 20,482 new cases, lower than the peak of 24,886 recorded on September 11, taking the state’s Covid-19 tally to 10,97,856.

Adding a staggering 515 more fatalities, the state’s death toll increased from 29,894 to 30,409 now.

There was one death roughly every 2.7 minutes and a whopping 853 new cases added every hour to the state tally.

The state’s recovery rate improved for the second consecutive day — from 70.16 per cent to 70.62 per cent — while the current mortality rate stood at 2.77 per cent on Tuesday.

Against this, a new record high of 19,423 fully recovered patients returned home, taking the total number of discharged patients to 775,273 till date, much higher than the 291,797 active cases currently present in the state.

Of the 515 deaths, Nagpur led the state with 88 fatalities, followed by 60 in Thane, 50 in Pune, 49 each in Mumbai and Kolhapur, 38 in Sangli, 22 each in Ahmednagar and Jalgaon, 16 in Solapur, 14 in Raigad, 13 in Latur, 10 each in Palghar, Nashik and Aurangabad, 7 each in Satara, Beed and Gondia, 6 each in Nandurbar, Osmanabad, Nanded and Bhandara, 5 in Yavatmal, 2 each in Sindhudurg, Ratnagiri and Jalna, and 1 each in Akola, Amravati and Chandrapur.

The day witnessed a sharp spike in fatalities in Nagpur, Kolhapur, Sangli, Ahmednagar, Jalgaon and Solapur, even as 7 districts in the state reported zero deaths.

Restricted in the sub-50 range for the past 35 days, with 49 fatalities, Mumbai’s death toll increased to 8,230 while the number of corona cases shot up by 1,586 to 173,596 now.

Of the total 8 circles, the Mumbai circle (MMR comprising Mumbai, Thane, Palghar and Raigad) remains on the brink as deaths spiral and cases pile up, with the fatalities shooting up by 133 to 14,263 and with another spike of 4,556 new infectees, the total cases shot up to 408,774.

Pune district’s Covid cases touched 239,481 till date with the fatalities increasing from 4,838 a day earlier to 4,888 now.

Thane district on the third spot (after Pune and Mumbai) witnessed 160,683 cases while the death toll increased to 4,361.

With another 73 fatalities, Pune circle’s (comprising Pune, Solapur and Satara districts) death toll increased to 6,481 while the case tally zoomed up by 5,814 to 293,803.

Nashik circle recorded 2,983 fatalities and 141,597 cases, followed by Kolhapur circle’s 2,053 deaths and 69,451 cases, and Nagpur circle’s 1,625 deaths and 70,144 cases.

Latur circle edged out Aurangabad circle to climb to the 6th spot with 1,128 deaths and 41,484 cases, Aurangabad circle had 1,120 fatalities and 42,959 cases, followed by Akola division with 649 deaths and 28,527 cases.

Meanwhile, the number of people sent to home quarantine increased considerably to 17,34,164, while the number of those under institutional quarantine went up to 37,225 on Tuesday.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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