Made in India Video Conferencing App ‘Lauk’ Launched

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Senior Journalist turned Entrepreneur Anuranjan Jha has launched ‘Lauk’, a video conferencing and web streaming platform and solution purely made in India for Indians. It’s “to the India, by the India and for the India”. It offers a general video conferencing platform as well as ‘Lauk Classroom’ for educators and ‘Lauk Studio’ for live streaming, webinars, and other services.

On the development, the Founder and promoter Mr. Anuranjan Jha said that the app is a result of clarion call by our Honourable Prime Minister Shri Narendra Modi for AatmaNirbhar Bharat adding to that vocal for local is an idea whose time has come.

Visit Lauk Website to Access the App: www.lauk.in

Features

Lauk platform has 3 different solutions that Jha’s company, Park Media Private Limited is offering. The other two are ‘Lauk classroom’ a video conferencing platform for educators and ‘Lauk Studio’ for live streaming, webinars, and other services. In a much respite to the privacy concerns is some video conferencing apps, Jha claimed Lauk comes with an ‘end-to-end encryption’ essential feature.

Lauk offers optional password protection on each call, multi-device login support. The users, especially the ones working from Home, for enhanced collaboration with colleagues can share the screen with the other side(s).

“Lauk is being launched in phases, and will also provide API’s for other Indian developers so they can develop their own Video Conferencing applications harnessing lauk’s infrastructure and technology,” said Varun Gupta who is Co-founder and master in ground breaking video streaming technologies.

Pricing

Jha said, Lauk’s Subscription will range from Rs. 250 to Rs. 1500 per user per month with special discounted packages for schools, colleges and other educational institutions.

The new normal

Travel restrictions and other measures imposed due to Coronavirus have made web applications quite popular. With schools and colleges shut, business for video conferencing apps is bound to grow. Presently, the majority of the non-essential service sector manpower is working from home. Many business establishments are heavily reliant on these applications to coordinate their workforce and conduct meetings.

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.