Made in India Shooting Game MaskGun gets 5 Lakh Downloads in a Week


In view of the recent PubG ban and people seeking Made in India games, MaskGun, a multiplayer shooter game made in Pune, India has seen its downloads in India jump 3X over the last week. It saw 135,000 downloads yesterday and over 5 lakh downloads over the last week. It ranked #1 in strategy games on iOS and #15 in the games charts on iOS.

MaskGun – Made in India

Launched in January 2019, MaskGun has over 42 million installs organically, 10 million of which are India and 30 Million+ worldwide.

“MaskGun is uniquely suited for India with a 100 MB download as opposed to 1 or 2 GB that most other shooting games take. One does not have to delete 10 apps on your phone or buy a new phone just to play a high quality shooting game. Also, players will not have to keep waiting for a long time. You can get in and start playing with your friends in seconds. When people think of games made in India, they think of simple games like Ludo and Teen Patti. With MaskGun we want to show everyone that high quality games like shooters, which are really hard to build, can also be made in India,” says Roby John, Co-founder of June Gaming, the studio that makes MaskGun.

Download from iOS App Store Link

Developers of MaskGun, June Gaming has also built other games like Ninjump Dash, Road Riot, Chhota Bheem and Motu Patlu, and has over 200 million installs of its games. Its multiplayer games run on a proprietary game engine built entirely by the team here in India. Pac-Man, one of the oldest and most popular games in the world, also runs on the June engine.

MaskGun plans to make the most of the growing gaming space in India which is estimated to become a $4 billion industry in India by 2024. As per the recent report by WATConsults, with lockdown becoming a way of life, almost 70% of gamers feel that the time they spend gaming online has increased and changed as compared to the pre-lockdown period.

MaskGun runs on a proprietary Game Engine built entirely by the team in Pune, India. The game was also adjudged as the Studio Game of the Year at the NASSCOM Game Developers Conference (NGDC).

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.