Luxury hotels to turn ‘desi’ on govt’s ‘Aatmanirbhar Bharat’ call


New Delhi, Sep 15 | Indian hotels are likely to turn more ‘desi’ in terms of product usage amid the call for ‘Aatmanirbhar Bharat’, as the Hotel Association of India (HAI), the apex body comprising the country’s largest hospitality chains, said on Tuesday that it will further the share of its local sourcing of products across segments to 95 per cent by 2025.

In a statement issued on Tuesday, the industry body said that it aims to attain 87 per cent by the end of 2020.

“From about 65 per cent in the year 2000, there has been a consistent effort to increase the extent of local sourcing which rose to about 87 per cent in 2020 and the industry aspires to increase this further to an overall 95 per cent and more by the year 2025,” it said.

In certain value components such as DG Sets, AC units, mechanical equipment and elevators, local sourcing would be closer to 100 per cent, as per HAI.

The statement noted that Prime Minister Narendra Modi has advocated that the ongoing pandemic be seen as an opportunity and given a clarion call to the nation to build an ‘Aatmanirbhar Bharat’.

“The hotel industry is proud to say that it is an embodiment of our leader’s cherished dream. From import subsidisation to vendor development, creation of green supply chains, minimising carbon footprints, the industry can boast about it all,” the statement said.

HAI member hotels have been responsible for growing their organisations and constantly striving to become self-reliant and self-sustaining to add value to the economy, to society, and to the environment, the statement said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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