LS passes Bill allowing govt to control supply, production of commodities

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New Delhi, Sep 15 | The Lok Sabha on Tuesday passed a Bill allowing the central government to control the production, supply, distribution, trade and commerce in certain commodities with a voice vote.

However, the opposition raised objection over the structure of the Essential Commodities (Amendment) Bill, 2020, saying it favours big corporates and against the farmers, the government managed to pass it due to its majority in the Lower House.

The Bill which was promulgated on June 5 this year may impose stock limits on agricultural produce if there is a steep price rise. Minister of State for Consumer Affairs, Food and Public Distribution Raosaheb Dadarao Danve moved the Bill informing the amendment will encourage people linked with the supply of agriculture products and increase the investment in this field.

Citing a report of the Food Processing Ministry, the minister said the loss of agricultural products in 2012-13 was approximately Rs 92,000 crore and the maximum loss was noted in fruits and vegetable products. Mentioning that there should be a processing facility to decrease the loss of agricultural products, the minister said the Bill will help in betterment of storage facilities so that the graph of loss of such products could be lessened.

The minister said a new sub article has been added in the amended Bill under which seven essential items have been mentioned — medicine, fertiliser, edible items, kapas products, jute, petroleum products and seeds.

The government will have the power to control the production, supply, distribution, trade, and commerce of these commodities. Saugata Roy said there have been 13 amendments in the Essential Commodities Act since 1955 but this time it is diluting the stock limits by making an amendment in the Act. “This is a bad law and Maharashtra farmers will have to suffer with this. The Bill is in favour of big corporates.”

Revolutionary Socialist Party’s N.K. Premchandran said attracting private investment in agricultural marketing and infrastructure is to increase the competitiveness and farmers’ income but they will not be benefited. “The only beneficiaries are the multinational retailers or the big corporates after the Bill is passed.”

BSP’s Kunwar Danish Ali said this bill is against the farmers and will benefit mediators. Shiromani Akali Dal leader Sukhbir Singh Badal said that this ordinance should not be brought without consultation of the farmers. AAP’s Bhagwant Mann opposed the Bill, saying it will help in getting the supply and demand in the hands of private players. However, TDP’s K. Ram Mohan Naidu supported the Bill and said that the intention of the government is to improve the choice for farmers.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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