Loss of employment biggest concern of urban Indians: Survey


New Delhi, Feb 22 | As the pandemic has severely impacted the employment scenario and several sectors still remain fragile, loss of income or employment remains the biggest personal concern of urban Indians, according to a survey.

The WEF-Ipsos survey showed that at least two out of three three Indians (67 per cent) are deeply concerned about losing of income or employment in 2021.

Around 65 per cent of urban Indians fear frequent occurrence of weather-related natural disasters and 64 per cent fear deteriorating health.

Some of the other concerns that came up included worsening social prejudice or inequality, more difficulty accessing training or education and more difficulty accessing digital tools and technology.

Global citizens on the other hand are most concerned about deteriorating health (62 per cent), mental and physical, 61 per cent fear loss of personal income or employment, while 60 per cent worry about more frequent occurrence of weather-related natural disasters.

“India is in the recovery mode after a difficult 2020, and the fear around salary cuts and job loss is still haunting most urban Indians. There is a lurking fear of trimming of workforce as a likely recourse, some employers could adopt for better financial performance, though it might not happen, but the fear persists,” said Amit Adarkar, CEO, Ipsos India.

“Likewise, natural disasters due to global warming have of late shown frequent occurrences and continue to worry many,” he said.

Source: IANS

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Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Drummi Bhatt has successfully donned many hats including that of a global strategy professional, mentor, and investor to early-stage startups encouraging women entrepreneurship, and a philanthropist.

Drummi currently leads Market Intelligence and Strategy team at Mitsubishi Power, USA building corporate-level strategies for global markets. Drummi is also the founder of KarmaKonnect, a Woman and Rural Empowerment Non-Profit Organisation which works for projects in remote rural, tribal, and conflict areas.

Her philanthropy work has taken her to various corners of India, including, far end corners of Leh, Ladakh, Telangana, and remote areas of Chambal. During these visits, she got mesmerized by culturally rich, vernacular, and diverse, the true “Bharat”.

During her interaction across the country, she got enchanted by the whirlwind of talent residing across Bharat, which is not restricted to a language, city, or just tier-1 cities but is found in abundance all across tier-2, tier-3 cities, and rural-tribal clusters.

With OTT platforms ruling the world in 2020, Drummi decided to bring her strategic insights and data analytics strength to this field by joining hands with seasoned entrepreneurs, Rahul Narvekar and Narendra Firodia, to launch its kind, vernacular OTT platform, Letsflix.

In 2019, Drummi, Rahul, and Narendra have successfully launched India’s first vernacular infotainment app, LetsUp, which now caters to 1.5 million users and in 7 vernacular languages, a feat achieved by none. The trio has now been passionately working towards creating and delivering vernacular content for every viewer in India with Letsflix.


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