‘Lokame Tharavadu’ art show set to take Alappuzha tourism to new heights


Alappuzha (Kerala), April 22 | “Lokame Tharavadu”, a major contemporary art show featuring 267 artists and over 3,000 art works including assemblages and installations that began last week in Alappuzha, has the potential to transform the dynamics of cultural tourism, according to tourism stakeholders and planners.

The show, curated by artist Bose Krishnamachari and organised by the Kochi Biennale Foundation, which also organises the Kochi-Muziris Biennale, is also a celebration of the heritage of Alappuzha, where a string of museums have been planned by Alappuzha Heritage Projects under the guidance of Muziris Heritage and funded by Kerala Tourism.

The event is being held at five different venues and from Saturday, will now open for the public, but under very strict Covid protocols.

Additional Chief Secretary, Cultural Affairs, Planning and Economic Affairs, V. Venu, said for a variety of reasons this project is a game changer as it extends the footprint of Alappuzha as a destination.

“For the tourism industry, it spotlights the destination in an entirely different perspective. For the tourists, Alappuzha was always a boarding point, a backwater destination, houseboat destination and most importantly, an excursion destination. This event makes a very compelling pitch to use Alappuzha as a destination not merely for a houseboat cruise, but to stay back to spend a night or two at the destination absorbing its culture and history,” said Venu.

Alappuzha is often referred to as the Venice of the East.

“The event also puts the spotlight on the built heritage of the city, on its by lanes and many bridges and the quaint precincts where the event is being held, revealing the many layers of Alappuzha’s history and its rich cultural interface. I believe that the event would become a catalyst through which we will see Alappuzha re-branding itself and re-positioning itself as a destination worth more than a cruise. From a cultural point of view, this is a great example of adaptive re-use. We are only starting to do this,” added Venu.

Conservation architect Benny Kuriakose said that they embarked on the ambitious project to conserve the built heritage of Alappuzha for the future generations.

“We also thought there is great educational value in these spaces which served as coir factories and warehouses. These are nothing but attempts to tell stories from our past and the linkages of the place with the maritime trade,” said Kuriakose.

Tomy Pulickattil, Managing Director of Pulickattil Houseboats and a stakeholder in tourism industry, said that it is not just the tourism industry that is looking at the show with great hopes.

“The people here have also great aspirations regarding the project. The benefits brought in by the Biennale in Kochi are known to everyone and I am certain that this would lift Alappuzha as a destination and provide it a new orientation,” said Pulickattil whose company owns a dozen houseboats.

Venu also feels that from an art point of view, the event is a godsend for young artists.

“To get this kind of exposure, to get this kind of platform for exhibiting their works and to be seen and commented and reviewed by the best in the art world, like a never-before, never-again kind of chance. This event plucks brilliant young people just out of wilderness and places them squarely before the world. That is an amazing effort because it is transformational in many ways and is going to change a lot of people’s lives,” added Venu.

The event ends on June 30.

Source: IANS

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How to Apply Coconut Hair Oil : 5 Ways to Getting Nourished, Shiny Strands

How to Apply Coconut Hair Oil : 5 Ways to Getting Nourished, Shiny Strands

There are very few hair care ingredients that are as amazing and trusted as coconut oil. For centuries, coconut oil has been used as a hero ingredient and grandmothers of Indian households swear by it. The buttery, thick oil has managed to make quite an impression among the international fashionistas worried about the health of their hair as well.

Coconut oil brings to you an impressive resume of natural beauty advantages for both the scalp and hair.

If you haven’t yet discovered the wonderful benefits of coating your strands in coconut oil, you are probably wondering why this oil is considered a hair care mainstay. Keep reading to know how exactly coconut oil can nourish your hair and the best ways to apply it for brilliant results.

What is coconut hair oil good for?

How to Apply Coconut Hair Oil
How to Apply Coconut Hair Oil

Here, take a look at some of the reasons that make coconut oil reign supreme in the department of hair care.

  • The oil is super moisturizing for your hair strands. The low molecular weight of coconut oil allows it to easily penetrate the shaft of your hair and get absorbed quickly, much better than other oils.
  • The oil has a high moisture content naturally, and therefore, it is effective in conditioning and moisturizing the strands. The oil doesn’t just sit on top of it.
  • The oil will also help your hair to retain protein because it contains a specific type of fatty acid, known as lauric acid. Nick Stenson, a celebrity hairstylist and Matrix’s artistic director, says that strands hold to proteins better when they are coated in coconut hair oil.

If you need more reasons – coconut hair oil is affordable and found ubiquitously, and does not contain any chemicals.

How to apply coconut hair oil for maximum benefits?

The application of coconut oil to hair entirely depends on how you wish to use it. For instance, a deep conditioning hair mask needs a different application than a split end treatment or detangler.

You’ll find below 5 ways to apply coconut oil.

  1. As a treatment of the scalp

Are you interested in a tension-relieving, relaxing scalp massage? Sounds interesting, right? You can relieve your tensed scalp after a tough day of work by wetting the pads of your fingers with coconut oil. Apply the oil gently onto your scalp and massage it gently for a few minutes. This will help the coconut oil to moisturize your scalp and promote healthy hair growth. A relaxing scalp massage using coconut oil is going to make your hair follicles happy and this will result in speedier and also healthier hair growth.

The reason why scalp massages promote hair growth is because they encourage blood circulation. This helps in delivering your hair follicles all the essential nutrients and also oxygen.

  1. As a hair mask

Coconut oil for hair is known to work wonders when it comes to deep conditioning hair treatments. You can create a DIY at-home hair mask by melting a few tablespoons of the oil over low heat and then transferring the oil to a bowl. Section your hair to properly massage warm coconut oil into the roots of your hair and saturating your strands throughout the tips. After that, use a wide-toothed comb to run through your entire hair so that your hair detangles gently. Then, cover your hair with a warm towel or shower cap, and relax for ten to thirty minutes. You can use your regular or mild shampoo to wash out the oil. Make sure to rinse properly.

Remember not to sleep while you are relaxing. You need to wash out the oil to prevent any build-up.

  1. To define your curls more prominently

Coconut oil is a worthy styler and it can help you look your best. Even if you don’t have the right outfit for the day, your hair is surely going to make heads turn!

A lot of people are partial to wash-and-go or an air-dry. If you are one of them, you can slide the oil through the strands of your hair after taking a shower. The oil will help to define the pattern of your curl while also reducing frizz and moisturizing your hair.

If you want your curls to keep their spring, you can make use of coconut oil in between washes. Your curls will be replenished and have a beautiful shine.

  1. To prevent your hair from tangling or to detangle 

A physical barrier is required for all hair types before detangling the strands, especially for those who have more breakage-prone, drier hair. Coconut oil is a brilliant detangling hair care product that you can use to prevent your hair from breaking. You can apply warm oil or you can use a spray bottle to spritz oil on your hair before detangling.

  1. To treat split ends 

Honestly, you cannot mend split ends forever. There just isn’t a way. You can snip them from time to time, but you cannot say goodbye to them forever. Another way to manage your split end problem is by applying coconut hair oil products. The oil will help to seal the cuticle and make your hair look shinier, healthier, and also less brittle. You might even notice density to your strands, especially if you have been noticing that your hair is tapered toward the bottom and looking thin.

The takeaway

Do you think that your hair can benefit from the use of fatty-rich coconut hair oil? You can give it a try in any one of the 5 ways above. And if anybody was wondering, the oil can also be used straight up on your strands.

However, if you are allergic to coconut in general, you might want to stay away from using this oil. In such cases, applying the oil may result in causing irritation.


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