LJP stays firm about not compromising on seat-sharing

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Patna, Sep 16 | Despite the intervention of BJP national president JP Nadda, the Lok Janshakti Party (LJP) doesn’t appear to be in a mood to compromise on seat-sharing with the JDU.

Chirag Paswan, the national president of LJP, has asked members of the party’s parliamentary board to prepare a list of 143 candidates and start campaigning in their respective constituencies. The decision has won the appreciation of parliamentary board members in New Delhi.

Abdul Khalik, the general secretary of the LJP, said that the party will soon hold a “Bihar First Bihari First” meeting in which a final decision will be taken on how many seats the party would contest in the forthcoming assembly polls.

“The party has raised strong objections over the statement of JDU MP Lalan Singh who called Chirag Paswan ‘Kalidas’,” Khalik said.

“Our national president Chirag Paswan has also informed the parliamentary board about the letter he has sent to PM Narendra Modi. He, however, did not disclose its contents,” Khalik said.

In light of the LJP’s tough stand, the seat-sharing formula in the NDA doesn’t appear to be nearing resolution in the near future. Chirag is the political heir to Ram Vilas Paswan who is a prominent Dalit leader in Bihar and holds sway over a significant vote bank.

Jitan Ram Manjhi, another big Dalit leader, recently joined the NDA. The idea behind his inclusion the in NDA, sources say, was to develop an alternative which can challenge Paswan.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

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Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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