Lisa Haydon, Neha Dhupia, Kris Srikkanth, Naveen Jindal, Sunil Kant Munjal Urge India to Take the 21-Day Challenge for Ahimsa Trust’s “Plants Are Power” Campaign

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Ahimsa Trust, a non-profit organisation working for animal welfare, has launched a digital campaign called ‘Plants Are Power’, to educate people on the multiple benefits of a plant based (vegetarian/vegan) diet and inspire them to make a switch for a healthier, more sustainable and ethical living. Bollywood celebrities, business leaders and sports stars are set to lend support to the campaign. Kick-starting the movement, Lisa Haydon, Neha Dhupia, Kris Srikkanth, Naveen Jindal and Sunil Munjal will soon be seen taking part in a series of interesting social media activities to encourage people’s participation.

Speaking from the heart, Lisa Hayden says, “If you agree that it is our responsibility as keepers of the Earth to protect our planet, then we must accept that waste, greed and over consumption are habits we can no longer indulge in. I believe my children deserve a healthy planet and so do yours. There is something we can do about this, right now – be more conscious in our consumption of animal products.”

Drawing attention to the urgent need of this campaign, the Co-founders of Ahimsa Trust, Sethu Vaidyanathan and Parag Agarwal say, “The current health crisis due to COVID-19 is a stark reminder to us that we need to change our food habits. There are many myths around the food we eat. Most people believe that a plant-based diet does not provide adequate nutrients like protein and vitamins; there is also a mis-conception that we need to eat meat to build muscles and become stronger to do well in sports or to be healthy. This is untrue – some of the top sportspeople (and the world’s strongest person!) do not consume any animal products. People are not stupid, but these myths have been around for so long that we have started believing in them! This needs to change. Therefore, we have launched ‘Plants Are Power’ – a movement to remind all of us that plants have a power that other foods simply don’t have. This is to inspire Indians to change to a healthier lifestyle, and to help us realise that in doing so we make an immediate impact on the planet and the animals.”

Consumption of meat and other animal products is damaging our health slowly, and also the planet! Apart from raining unspeakable cruelty on the animals. By now, it is common knowledge that if we could see what happens in slaughterhouses, we would stop eating non-vegetarian food – it is cruel and unhealthy. Providing people with a promising solution, this campaign is here to bring the goodness of plant-based diet in the spotlight and debunk myths associated with consumption of animal products. It advocates the benefits of a plant-based diet for human health and its cascading effect on animal and environmental health. Emphasizing on this very notion the campaign goes by #ForYourBodyForEverybody.

To facilitate the switch to a plant-based diet, ‘Plants Are Power’ brings a 21-day Challenge, backed by the Federation of Indian Animal Protection Organizations (FIAPO), which urges people to sign up for a plant-based diet for 21 days. Participants can either go for their own dishes or can use the recipes provided on the campaign website and through emailers. This simple challenge can be the first step towards a healthier lifestyle, with a positive impact on our planet as well. People can sign up for the challenge at www.plantsarepower.in and be a part of this change for the benefit of all.

Behind the Greens

Check out the campaign video and look out for more details on the social media handles Instagram; Twitter; Facebook

Do You Know

70% of new infectious diseases are said to be zoonotic in origin. WHO has spoken about the potential for spillover of viruses into human populations if people continue to eat meat.

People who primarily eat plant based diets tend to have lower rates of obesity, cholesterol, heart disease and diabetes than those who eat meat.

It takes 322 litres of water to produce 1 kilogram of vegetables – but it takes 1,020 litres of water to produce one litre of cow’s milk, 3,265 litres of water to produce a kilogram of eggs, and 15,415 litres of water to produce one kilogram of beef

Every year worldwide 72 billion land animals and 1.2 trillion aquatic animals are killed for animal food, i.e considering a stable population of 7 billion, over an average lifespan of 70 years – each person is responsible for the killing of nearly 12,600 animals!

About Ahimsa Trust

Ahimsa Trust, is a non-profit organization working to create a socially sustainable, humane world by elevating the animal rights movement in India. Founded in 2016, Ahimsa Trust has been providing legal assistance for the preservation of animal rights, shelter grants for safe and hygienic living conditions for animals and education regarding animal cruelty through campaigns and events.

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Handicraft Furniture setting a new trend in the interior and home décor industry

Handicraft Furniture setting a new trend in the interior and home décor industry

Furniture is one of the most prominent and significant aspects of any space. It adds a distinct depth and feel to the décor and enhances its beauty to the next level. Conventionally furniture was considered only as a side element while designing an interior. However, today the trend has changed; the limelight is on the furniture and furnishing elements. Young interior designers and architects are giving utmost importance to furniture and are heavily investing their time and efforts to get the best furniture for modern urban spaces.

Antique Handicraft Furniture

Saharanpur – the furniture city of India is renowned for its explicit patterns, wide motifs, and creativity. The city is home to some of the most skilled and proficient artisans and craftsmen. These creative enthusiasts are known for their attention to detail, intricate carving, and eye for perfection. The finishing and look of the furniture created in this city are beyond comparison. Craftatoz is one of the reputed furniture manufacturing companies in India. Established in the year 1989 in Saharanpur, the company has more than 300 trained and skilled workmen. The antique and eternal furniture created by Craftatoz sets the perfect symphony of texture and gives your space a stunning and grandeur appearance.

Furniture artefacts are one of the worthwhile investments. It not only augments the overall appearance of your room but also meticulously sets the whole ambience. The novelty and ethnic feel of antique furniture make it highly popular amongst the masses. The designers and interior decorators are hunting unique and exquisite antique furniture that connects one with the Indian roots. Craftatoz is one of its kind of handicraft furniture manufacturing company striving to preserve the Indian handicraft industry and introducing artistic handicraft furniture that is spectacular and awe-inspiring.

Preserving the art of Handicraft

Handicraft furniture online is a part of Indian heritage and culture from the Britishers time. Handicraft furniture speaks volumes about our rich history and love for art. Handicraft furniture is an integral part of our interiors and gives your premise an elegant touch. However, over the period of time with the introduction of modernization and machine-made furniture, the significance of handicraft furniture has been also affected to a great extent.  Furniture giants like Craftatoz are exerting themselves to promote the artisan’s talent and preserve the art of handicraft. They are bringing handicraft furniture to modern homes and preserving our legacy. Handicraft furniture is a seamless combination of modern art, style, and antiquity. They are unmatched and a true epitome of sophistication.

Handicraft furniture suits your décor and adds more splendor to it

The latest global trend in home furniture and decoration is Handicraft Furniture. Décor with the layer of Indian handicraft products and furniture creates an interesting décor and creates an impeccable melody of texture, color, fabric, styles, etc. Antique handicraft furniture in the form of mirrors, center table, jharokhas, Chandeliers, key holders, table lamps, corner tables, and much more. Handicraft Furniture is true alchemy of style and poise. They are an ideal fit for any modern urban or conventionally designed abodes. The handicraft wooden furniture celebrates luxury and creates a lavish feel.

The matchless collection of handicraft furniture

Handicraft furniture is never outdated. They are timeless and always in fashion. Other furniture styles may come and go but the love for Indian handicraft and artistic furniture is increasing at an enormous rate. A true lover of Indian culture and exclusive products is sure to get impressed by the sumptuous range of handicraft furniture offered by Craft atoz. The handicraft furniture can truly revamp your furniture and add a gleam to your interiors. Handicraft furniture is available in size, style, and pattern. The availability of premium grade handicraft furniture collection has led to an immense increase in the demand and utility of the same. Interior designers and décor experts are incorporating handicraft furniture to create a comprehensive mood of the space and give it a cutting-edge.

Taking furniture industry to newer heights

Like every industry, the furniture industry has also witnessed several ups and downs. The trends in the furniture industry are ever-evolving. There are continuous introductions and upgrades in this sector. However, the heart of the furniture segment is still ‘Handicraft Furniture’ the simplicity, quirkiness, antique touch, regal patterns and immersive feel of handicraft furniture still continue to mesmerize everyone with its grandeur and sheer opulence.

Handicraft furniture is at the pedestal and gaining substantial attention worldwide. They are widely acknowledged as one of the most reputed, credible, and authentic Indian art forms. The handicraft furniture reflects the legacy of the country and opens new avenues for Indian craftsmen and artefacts. Craftatoz with an aim to provide these artists global exposure and widespread Indian culture to every corner of the world brings a well-thought, finely detailed range of handicraft furniture that creates the cult and sets new milestones in the world of online furniture.