Khelo India: Maharashtra remain top, Assam and Bengal win big


Guwahati, Jan 15 | Assams contingent reaped a wonderful harvest on Bihu as their lawn bowlers helped the state double their gold medal haul to six at the Khelo India Youth Games here on Wednesday. West Bengal joined Assam in stealing Maharashtra and Haryanas thunder on Wednesday by also winning three precious metal.

The 19-year-old Surajit Burhagohain hit paydirt in the Lawn Bowls boys under-21 singles final with a facile 21-10 win against Jharkhand’s Abhsishek Lakra. The boys fours and girls triple teams made the home state’s cup of joy brim over. In Assam’s only reverse, the girls pair of Abhaya Bharti and Soni Kumari Gupta lost by one point to Bihar’s Khushbu Kumari and Nikhat Khatoon.

However, on a day on which 17 gold medals were at stake, Maharashtra and Haryana picked up two each to stay on top of the medals tally. It was at the velodrome that Maharashtra picked up their twin gold medals on Wednesday, with Kolhapur’s Pooja Baban Danole winning her fourth gold in girls under-17 competition and Mayur Pawar emerging the fastest under-21 rider.

Haryana under-17 rider Arab Singh won the boys individual pursuit gold while Anjali Chaudhary claimed the girls under-21 25m pistol shooting title to ensure that the gap with Maharashtra would not widen at the end of the day. They would be disappointed that Anil Manglaw was beaten by Punjab’s Naman Kapil in the boys under-21 individual pursuit cycling final.

Uttar Pradesh edged ahead of Delhi to the third place after their boys under-17 volleyball team won the final against a battling Uttarakhand. Uttar Pradesh and Delhi have 17 gold and 48 medals each and were separated by the silver medal count.

West Bengal struck gold through sprint cyclist Triyasha Paul, the under-21 Mixed Team rifle shooters Ayushi Poddar and Amartya Mukherjee as well as the girls under-17 volleyball squad. The three gold show on Wednesday helped the state slip into the top 10 with seven gold among their 22-medal collection.

Triyasha Paul and Odisha’s Swasti Singh joined Pooja Danole as multiple gold medallists in the cycling competition. Assam’s Rimanju Roy showed that he could have possibly finished with a better medal in the individual pursuit by clocking a faster time in bronze medal ride-off than either rider in the under-17 final.

Kerala’s lone gold on Wednesday was won by the under-21 girls volleyball team who overcame early nerves to find their A game and beat West Bengal in straight sets. The Gujarat boys, who turned the tables on Tamil Nadu in the semi-finals, went on to beat Haryana in four sets while the Uttar Pradesh boys defeated Uttarakhand by a similar margin.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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