Launches ‘Library of Distractions’ Initiative to Create World’s Largest Repository of Distractions Stories

9 South East Asia’s most trusted and visited crowdfunding platform has launched the #LibraryOfDistractions initiative. With this initiative, Ketto is gearing up for an attempt to create a world record for crowdsourcing the largest library of distractions stories. The initiative endeavours to encourage and build a compassionate community that practices social sharing and caring.

What is the Library of Distractions

We all have been in the situation where our child got hurt and we told them reassuring stories to distract them from their pain. Ketto’s library of distractions enables people to share the quick one-line distractions stories they have told to their kids or young ones when they got hurt. In an unprecedented attempt, Ketto aims to crowdsource the worlds largest repository of creative distractions stories.

Commenting on the initiative, Varun Sheth CEO & Co-founder said, “Ketto’s Library of Distractions aims to build a community to practice social sharing and caring. As a father of a two-year-old kid, I can resonate with a parents emotions, when they see their child in pain or face any medical emergencies. The irony of distractions is, a child cannot be distracted if he/she is facing a life-threatening disease. In India, over 40,000 to 50,000 new childhood cancer cases are detected annually and four of five Indian children diagnosed with cancer do not survive beyond 5 years. At Ketto, we are constantly working towards building a healthcare ecosystem to enable quality and affordable healthcare to all.”

“We wanted to bring a fresher communication approach to eliciting compassion without changing the way people interact with the brand – through the act of contribution. This campaign’s objective is to curate distraction stories and explore insights that could reveal exciting similarities across Nation and (hopefully) around the world. We are reactivating the idea of Sharing is Caring through a digital experience which in so many ways will be bigger than the attempt at the world record itself,” said Hammad Khan, V.P – Digital Marketing, 4AM Worldwide, the agency behind the campaign.

Sharing the thoughts on Ketto’s first ever attempt to create the world’s largest crowdsourced library of distractions, Kunal Kapoor Actor & Co-founder said, “Ketto’s Library of Distractions is an effort to bring the community together and offer a pervasive platform to the people to share their incredible stories. Together we aim at creating the world’s largest library of distractions stories. Therefore, to achieve the milestone, we urge maximum support and contribution from the people to come forward and share their stories.”

People can participate by logging on and follow simple steps to file their stories.

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Handicraft Furniture setting a new trend in the interior and home décor industry

Handicraft Furniture setting a new trend in the interior and home décor industry

Furniture is one of the most prominent and significant aspects of any space. It adds a distinct depth and feel to the décor and enhances its beauty to the next level. Conventionally furniture was considered only as a side element while designing an interior. However, today the trend has changed; the limelight is on the furniture and furnishing elements. Young interior designers and architects are giving utmost importance to furniture and are heavily investing their time and efforts to get the best furniture for modern urban spaces.

Antique Handicraft Furniture

Saharanpur – the furniture city of India is renowned for its explicit patterns, wide motifs, and creativity. The city is home to some of the most skilled and proficient artisans and craftsmen. These creative enthusiasts are known for their attention to detail, intricate carving, and eye for perfection. The finishing and look of the furniture created in this city are beyond comparison. Craftatoz is one of the reputed furniture manufacturing companies in India. Established in the year 1989 in Saharanpur, the company has more than 300 trained and skilled workmen. The antique and eternal furniture created by Craftatoz sets the perfect symphony of texture and gives your space a stunning and grandeur appearance.

Furniture artefacts are one of the worthwhile investments. It not only augments the overall appearance of your room but also meticulously sets the whole ambience. The novelty and ethnic feel of antique furniture make it highly popular amongst the masses. The designers and interior decorators are hunting unique and exquisite antique furniture that connects one with the Indian roots. Craftatoz is one of its kind of handicraft furniture manufacturing company striving to preserve the Indian handicraft industry and introducing artistic handicraft furniture that is spectacular and awe-inspiring.

Preserving the art of Handicraft

Handicraft furniture online is a part of Indian heritage and culture from the Britishers time. Handicraft furniture speaks volumes about our rich history and love for art. Handicraft furniture is an integral part of our interiors and gives your premise an elegant touch. However, over the period of time with the introduction of modernization and machine-made furniture, the significance of handicraft furniture has been also affected to a great extent.  Furniture giants like Craftatoz are exerting themselves to promote the artisan’s talent and preserve the art of handicraft. They are bringing handicraft furniture to modern homes and preserving our legacy. Handicraft furniture is a seamless combination of modern art, style, and antiquity. They are unmatched and a true epitome of sophistication.

Handicraft furniture suits your décor and adds more splendor to it

The latest global trend in home furniture and decoration is Handicraft Furniture. Décor with the layer of Indian handicraft products and furniture creates an interesting décor and creates an impeccable melody of texture, color, fabric, styles, etc. Antique handicraft furniture in the form of mirrors, center table, jharokhas, Chandeliers, key holders, table lamps, corner tables, and much more. Handicraft Furniture is true alchemy of style and poise. They are an ideal fit for any modern urban or conventionally designed abodes. The handicraft wooden furniture celebrates luxury and creates a lavish feel.

The matchless collection of handicraft furniture

Handicraft furniture is never outdated. They are timeless and always in fashion. Other furniture styles may come and go but the love for Indian handicraft and artistic furniture is increasing at an enormous rate. A true lover of Indian culture and exclusive products is sure to get impressed by the sumptuous range of handicraft furniture offered by Craft atoz. The handicraft furniture can truly revamp your furniture and add a gleam to your interiors. Handicraft furniture is available in size, style, and pattern. The availability of premium grade handicraft furniture collection has led to an immense increase in the demand and utility of the same. Interior designers and décor experts are incorporating handicraft furniture to create a comprehensive mood of the space and give it a cutting-edge.

Taking furniture industry to newer heights

Like every industry, the furniture industry has also witnessed several ups and downs. The trends in the furniture industry are ever-evolving. There are continuous introductions and upgrades in this sector. However, the heart of the furniture segment is still ‘Handicraft Furniture’ the simplicity, quirkiness, antique touch, regal patterns and immersive feel of handicraft furniture still continue to mesmerize everyone with its grandeur and sheer opulence.

Handicraft furniture is at the pedestal and gaining substantial attention worldwide. They are widely acknowledged as one of the most reputed, credible, and authentic Indian art forms. The handicraft furniture reflects the legacy of the country and opens new avenues for Indian craftsmen and artefacts. Craftatoz with an aim to provide these artists global exposure and widespread Indian culture to every corner of the world brings a well-thought, finely detailed range of handicraft furniture that creates the cult and sets new milestones in the world of online furniture.