Kerala BJP claims Swapna, CM’s daughter are friends


Thiruvananthapuram, Sep 16 | Hitting back at Chief Minister Pinarayi Vijayan for calling state BJP President K Surendran as someone with an unsound mind, BJP spokesperson Sandeep Warrier said on Wednesday that gold smuggling case prime accused Swapna Suresh and the CM’s daughter Veena are “friends”.

“We challenge Vijayan to release an unedited video of Veena’s second marriage held at the Cliff House here,” said Warrier. Veena married CPI-M youth wing leader Mohammed Riaz in June.

“Swapna has close relations with Vijayan’s family. Wish to know from which shop was the furniture for her flat purchased. The cat will come out of the bag if Veena, her husband Riaz, and Swapna are quizzed together,” said Warrier.

After Surendran alleged that more skeletons would tumble out about relations between Veena and Swapna if the Chief Minister’s daughter was questioned, Vijayan on Tuesday claimed that the BJP leader had some mental issues and that his party leadership should do something about his frequent outbursts.

State BJP General Secretary MT Ramesh said Vijayan’s remarks against Surendran clearly showed that it was the CM who needed treatment.

“Vijayan need not worry about Surendran. We however wish to request the CPI-M to see to it that Vijayan is calmed down. He is jittery ever since the gold smuggling case surfaced. He is losing his cool and is issuing threats…,” Ramesh added.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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