Kashmiris fear domicile certificates exercise to change demographics: Soz


Srinagar, Sep 16 | Congress leader and former Union minister Saifuddin Soz has said the issuance of a large number of domicile certificates in J&K has led to apprehensions of demographic changes among Kashmiris.

In a statement on Wednesday he said it is alarming that the UT administration has issued over 17 lakh Domicile Certficates, of these, 12.44 lakh certificates have been issued in Jammu, while 4.16 lakh certificates have been issued in Kashmir.

“The most worrying aspect of this hot-haste exercise is that these certificates have been issued to those persons also who do not possess Permanent Resident Certificates and this is what makes this whole exercise reckless,” he said.

He said Kashmiris apprehend that this exercise is a clear attempt to change the demographic profile of Kashmir, which the people of Kashmir will resist, exercising their constitutional and democratic rights.

“The least that J&K UT government can do is to issue a White Paper on the intention of issuing the enormous number of Permanent Resident Certificates and how best it can allay the apprehensions of the people of Kashmir,” he said.

“If J&K UT government is of the view that it has no concern and duty for the feelings of Kashmir’s masses, then, it must take that position, categorically,” he said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

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“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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