Karnataka Covid tally cross 4.75-lakh cases

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Bengaluru, Sep 15 | With 7,576 fresh cases on Tuesday, Karnataka’s Covid-19 tally touched 4,75,265, including 98,536 active cases, while 3,69,29 were discharged till date, with 7,406 during the last 24 hours.

“With 97 patients succumbing to the virus, the state’s death toll increased to 7,481 since the pandemic broke on March 8,” said the state health bulletin.

In Bengaluru Urban, 3,084 new cases were registered, taking its overall tally to 1,76,712, including 39,681 active cases, while 1,34,576 were discharged, with 3,889 during the day.

The death toll in the city rose to 2,514 till date, with 41 in the last 24 hours.

Among the districts across the southern state, 405 new cases were reported from Davangere, followed by Dakshina Kannada 316, Mysuru 312, Hassan 291, Chikkamgaluru 262 and Belagavi 249.

Discharges among the districts were 486 from Ballari, followed by Mysuru 476, Mandya 360, Dakshina Kannada 322, Koppal 235 and Davangere 226.

Of the 794 patients in the intensive care unit (ICU) across the state, 263 are in Bengaluru Urban, 102 in Hassan and 67 in Dharwad.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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