Kareena Kapoor Khan supports initiative to empower artisans

Kareena Kapoor Khan supports initiative to empower artisans
Kareena Kapoor Khan supports initiative to empower artisans

By IANSlife Features
New Delhi, Aug 3 (IANSlife)
The Baradari project returns in its second season with actor Kareena Kapoor Khan lending her support to the fashion initiative. Baradari stands for economic equality and social justice between designers and artisans.

In its first edition, with 110 designers participating, it was amongst one of India’s largest fashion fundraisers raising almost Rs 50 lakh for five weaver and embroidery communities. The fundraiser was intended to serve as seed capital, encouraging the artisan to be able to conduct a sustainable livelihood independently.

Kareena is an instrumental part of the project and has even helped in choosing the project’s name. She continues her association with the fundraiser this year as a symbol of her commitment towards the mission of Baradari. “Baradari is a wonderful initiative as it speaks about economic equality in the world of fashion and textiles. This is the most important conversation fashion in India needs to be having. Designers and artisans are partners in making an outfit, and Baradari wants all of us to acknowledge that partnership. I am so excited to be a part of Baradari once again this year, especially after seeing the impact of the funds we raised last year…” said the actress.

This year, reputed designers such as Sabyasachi, Tarun Tahiliani, Abu Jani-Sandeep Khosla, Manish Malhotra, Anamika Khanna, Rahul Mishra, Raw Mango, Varana, Monisha Jaising and Masaba and accessory labels of Misho, Outhouse and Rohira are among the 70-plus names who have donated their signature products, for an e-Commerce sale, to raise money for their artisan brothers, their ‘baradari’.

Each designer donates two garments, which are sold via multi-designer store Ensemble on its e-commerce platform ensembleindia.com. Full proceeds from the sale will be donated to weaver and embroidery communities, handpicked by the Baradari team, to ensure they find their feet and set up their businesses. The fashion initiative is also launching a crowdfunding project on Ketto to ensure that anyone who wants to donate even a small amount is welcome to do so. The Baradari core team comprises Namrata Zakaria, Tina Tahiliani Parikh, owner and founder of Ensemble, who will facilitate the e-commerce sale, and Pareina Thapar, co-founder of the communications strategy firm Longform. The sale’s proceeds will be disbursed to our chosen weavers by the crafts association Paramparik Karigar.

Baradari partner, Pareina Thapar, owner and co-founder, Longform India, says, “In the last year the one word which has shaped our collective consciousness is “sustainability”. We are debating about it, thinking about it and also arguing about it. ? Can true cultural sustainability ever be achieved when the gap remains a deep chasm? For the designer as an artist to thrive with the artisan, helping hands need to hold on strong in times of crisis. We are deeply thankful to the support of the Indian fashion and craft industry to continue to do their bit in supporting their ‘Baradari’.”

Baradari Sale Week: August 6 to 13, 2021

(IANSlife Features can be contacted at ianslife@ians.in)

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal


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