Japan’s Diet starts extraordinary session to elect new Prime Minister

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Tokyo, Sep 16 | Japan’s National Diet started an extraordinary session on Wednesday, in which the newly elected President of the ruling Liberal Democratic Party (LDP) Yoshihide Suga is expected to be officially named as the country’s new Prime Minister.

The House of Representatives and the House of Councilors are convening to each name their choice for the successor of outgoing Prime Minister Shinzo Abe, whose Cabinet resigned en masse Wednesday morning, Xinhua news agency reported.

Suga is certain to be chosen as the next Prime Minister owing to the LDP’s dominance in both chambers of Japan’s bicameral Parliament.

Later in the day, Suga will announce the members of his new cabinet before being formally inaugurated at a ceremony at the Imperial Palace.

At the age of 71, Suga will be the oldest Prime Minister to take office since Kiichi Miyazawa in 1991. His premiership will last through the remainder of Abe’s term as LDP leader until September 2021.

In the run-up to his inauguration, Suga said he would continue to promote Abe’s policies, including his “Abenomics” of aggressive monetary easing, fiscal stimulus and structural reforms, to breathe life back into the recession-hit Japanese economy.

Suga will also continue the fight against the Covid-19 pandemic, utilizing the 230 trillion yen (2.2 trillion US dollar) package allocated for tackling the disease.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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