Japan n-reactor’s suspension ordered over safety

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Tokyo, Jan 17 | A Japanese court on Friday ordered the suspension of a nuclear reactor on safety grounds, revoking an earlier decision that had green lighted its operation.

The Hiroshima High Court said the operators Shikoku Electric and the Japanese Nuclear Regulation Authority underestimated the risk posed to residents by a possible eruption of the Aso volcano, located about 130 km from the Ikata plant, Efe news quoted public broadcaster NHK as saying in a report.

In December 2017, the court had ordered the suspension of reactor no. 3 at the plant for the same reason, and became the first Japanese high court to question the new safety requirements implemented in the country in the wake of the Fukushima nuclear disaster in 2011.

However, in September 2018, the court accepted the operator’s appeal because the risk of volcanic eruption was very low, thus allowing the company to restart operations in October of that year.

This time, the court took into account the allegations made by a group of residents from Yamaguchi prefecture – located adjacent to the plant – who again highlighted the risks arising from a possible eruption of Mount Aso.

Reactor no. 3 at the Ikata plant was one of the few in the country that had received permission to operate under post-Fukushima regulations, although it was temporarily shut down on account of an inspection by the operator.

Shikoku Electric said it would appeal against the court’s decision that has dealt another legal setback to the plans of the Japanese operators and the government to gradually reactivate the reactors that meet the new safety requirements.

The Fukushima disaster triggered a massive review operation of all the nuclear plants and set off new and stricter security regulations in Japan.

Tokyo estimates 20 to 22 per cent of electricity in the country will be generated from atomic plants by 2030, slightly lower than the 30 percent before the 2011 tragedy, the worst nuclear accidents after the Chernobyl disaster in 1986.

Radioactive emissions and spills from the Fukushima disaster left around 110,000 people displaced and has severely affected agriculture, livestock, and fishing in the region.

The disaster was triggered by an earthquake and tsunami that hit northeastern Japan on March 11, 2011, leaving over 15,000 people dead and more than 3,000 others missing.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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