It is digital media which needs regulations: Centre to SC

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New Delhi, Sep 17 | The Ministry of Information and Broadcasting has informed the Supreme Court that if it is keen to begin an exercise to regulate media, then it should be the digital media instead of mainstream media, as it has wider viewership and also has the potential to turn viral.

The Ministry in an affidavit in the Supreme Court said while in a mainstream media (whether electronic or print), the publication or telecast is a one-time act, the digital media has faster reach to a wider range of readership and has the potential to become viral because of several electronic applications like WhatsApp, Twitter, Facebook.

“Considering the serious impact and the potential, it is desirable that if this Court decides to undertake the exercise, it should first be undertaken with regard to digital media as there already exist sufficient framework and judicial pronouncements with regard to electronic media and print media,” said the affidavit filed in connection with the Sudarshan TV case.

“The media includes mainstream electronic media, mainstream print media as well as a parallel media namely digital print media and digital web-based news portal and YouTube channels as well as ‘Over The Top’ platforms (OTTs),” said the Ministry in an affidavit.

A bench comprising Justices D.Y. Chandrachud, K.M. Joseph and Indu Malhotra has stayed the broadcast of Sudarshan TV programme UPSC Jihad, until further orders.

The apex court has also indicated the setting up of a five-member committee, including people of commendable stature without having any politically divisive orientation, to provide standards for electronic media.

On this aspect, the Ministry in the affidavit said the present petition is concerned with balancing between the journalist’s freedom and responsible journalism, which is a field already occupied either by the statutory provisions made by Parliament or by the judgments of the Supreme Court.

“…In view of the issue having already received attention of the Parliament, as well as, of this Court, the present petition be confined to only one channel namely Sudarshan T.V. and this Court may not undertake the exercise of laying down any further guidelines with or without appointment of an Amicus or a Committee of persons as Amicus,” said the affidavit.

The top court will continue hearing the matter on Thursday.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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