IPL: MI add Cadbury, Marriott Bonvoy & Colgate to its sponsorship kitty

5

Mumbai, Sep 16 | Indian Premier League (IPL) franchise Mumbai Indians have added global brands like Marriott Bonvoy, Colgate, Cadbury Dairy Milk and William Lawson for multi-year deals to its sponsorship kitty, while continuing with brands like Samsung, Usha, Colors and Jio from previous seasons of the tournament.

The strong mix of international and Indian brands like Dream11, Kingfisher, boAt, Kotak has enabled the title-holders to match their last years’ sponsorship revenues, continuing to be the market leaders among IPL franchises.

Among the new brand partnerships, Marriott Bonvoy, Colgate and William Lawson were signed early this year for long-term multi-year deals keeping the original IPL 2020 time frame of April.

Cadbury Dairy Milk has come on-board for yet another multi-year association, replacing Burger King for the non-leading trouser.

The Duff & Phelps’ market research in their annual report released last September rated Mumbai Indians on top of the chart for fourth consecutive year with 8.5 per cent increase in the brand valuation.

Mumbai Indians spokesperson said: “Mumbai Indians DNA reflects trust and leadership, built over our core values, ethos and years of innovative brand building initiatives. We pride ourselves on how the brand Mumbai Indians is perceived among our loyal fans and global brands, and our success in the Indian Premier League, second to none, is a testament to our ideologies.”

Mumbai Indians will begin their IPL 13 campaign against Chennai Super Kings on Saturday in Abu Dhabi.

Source: IANS

Sponsors Posts

Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

LEAVE A REPLY

Please enter your comment!
Please enter your name here