IPL 13 promises to bring joy to the fans, feels Sehwag

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Mumbai, Sep 16 | Former Indian opener Virender Sehwag feels the upcoming edition of the Indian Premier League (IPL), which will be played in front of empty stands in the United Arab Emirates (UAE), will bring joy to the fans considering the fact that cricket is being played after a long break due to Covid-19 pandemic.

“While I’m sure we’re going to miss the matches being played in front of our home crowd, the tournament promises to bring joy to us all, especially after the long break,” said Sehwag as per a media release.

Sehwag and cricket show host Samir Kochhar will come together to present an interactive cricket show ‘Power Play with Champions’ on the Flipkart app.

“Power Play with Champions on Flipkart Video brings the incentive of winning rewards, which everyone enjoys, combined with a thrilling season of cricket, there couldn’t be anything better,” said Sehwag.

“When this opportunity presented itself, there wasn’t much debate about taking it up. It’s another chance for me to stay connected with something I truly love and enjoy.

“I’m going to be testing people’s cricket knowledge and pre-emptive skills; I hope the audience is ready. It seems like exciting times ahead, with this show as well as the series,” he added.

The show will bring together Sehwag’s expertise and Samir’s repartee, as they discuss India’s favourite cricket series, while providing audiences a chance to use their cricketing knowledge to predict different aspects of the match and win many prizes. As hosts, the duo will engage in fun banter, narrate interesting incidents and share exciting cricket trivia, through the innovative format of the show.

The show, which launches on Friday, will give the users a chance to play the quiz every day. Guided by the expert opinions shared by Sehwag and Samir, the six predictive questions will challenge the users’ knowledge and predictive skills related to the game.

“I’ve had a longstanding association with cricket, and I enjoy the sport as much as any other fan. I couldn’t be more excited about hosting this interactive show with Flipkart Video, this time talking about the one thing I truly enjoy with none other than Viru paaji,” said Kochhar.

“We’ve all eagerly waited for this tournament to begin and what better way to sweeten the deal than to allow people to win prizes while enjoying the game. And while I’m going to miss the action in person, it makes me happy that I still get to keep people entertained,” he added.

Defending champions Mumbai Indians will take on Chennai Super Kings in the tournament opener on Saturday in Abu Dhabi.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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