IPL 13: Mumbai Indians launches interactive platforms for its ‘paltan’

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Mumbai, Sep 17 | Mumbai Indians on Thursday launched an array of virtual fan engagement innovations to share a never-before experience for its loyal MI Paltan (fan army) for the upcoming Indian Premier League season.

After launching its seasons’ theme campaign earlier this week, the title defenders have now revealed a slew of digital initiatives aimed to offer a wholesome experience fans have been used to while visiting the home ground Wankhede Stadium.

‘MI Live’ is a concept where fans are welcomed to Mumbai Indians’ live studio show from their home. The Mumbai Indians-specific live show will invite fans to be a part of a pre, mid and post-match show. The 14-match day shows will be produced by Mumbai Indians and live streamed simultaneously on MI’s official YouTube channel, Facebook page, Twitter account and on a dedicated channel on Jio TV.

‘Paltan Play’ in association with Samsung is a second screen experience game, which allows participants to play and compete against each other on Mumbai Indians match days. Fans can analyse an ongoing MI match and predict the number of runs to be scored and wickets to taken per over.

‘Virtual Wankhede’ is an innovative concept by Mumbai Indians, in association with Myntra, to provide the MI Paltan with an opportunity to cheer their team alongside fellow supporters connected virtually.

‘MI Buddy’ is an interactive AI powered WhatsApp bot which will deliver Mumbai Indians-related information on demand for fans on their mobile devices.

“These initiatives aim to connect our fans virtually, bring them even closer to each other, win exciting prizes and bragging rights while enjoying our match day programs,” said a Mumbai Indians spokesperso. “We believe these initiatives would be path breaking in the current context of IPL being played without fans in the stadiums and are sure our Paltan would feel proud of being part of our journey.”

Mumbai Indians will begin their title defence against Chennai Super Kings in Abu Dhabi on Saturday.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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