Insurance scheme for health workers fighting COVID-19 extended for 6 months

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New Delhi, Sep 15 | The central government on Tuesday extended the Pradhan Mantri Garib Kalyan package insurance scheme for health workers fighting COVID-19 for another 180 days. It was announced on March 30 for a period of 90 days and was extended further for 90 days.

This Central Sector Scheme provides an insurance cover of Rs 50 lakh to health care providers, including community health workers, who may have to be in direct contact and care of COVID-19 patients and therefore at risk of being infected. It also includes accidental loss of life on account of contracting COVID-19.

The scheme also covers private hospital staff, retired, volunteers, local urban bodies, contract, daily wage, ad-hoc, outsourced staff requisitioned by states and central hospitals and autonomous hospitals of central, states and UTs, AIIMS and INIs and hospitals of central ministries drafted for COVID-related responsibilities.

The insurance provided under this scheme is over and above any other insurance cover being availed of by the beneficiary.

There is no age limit for this scheme and individual enrolment is not required. The entire amount of premium for this scheme is being borne by the Ministry of Health and Family Welfare, Government of India.

The benefit or claim under this policy is in addition to the amount payable under any other policies. The Ministry of Health and Family Welfare has collaborated with the New India Assurance (NIA) Company Limited for providing the insurance amount based on the guidelines prepared for the scheme.

Till date, under the scheme, a total of 61 claims are processed and paid. 156 claims are under examination by New India Assurance (NIA) Company Limited, and in 67 cases claim forms are yet to be submitted by the states.

The scheme shows the commitment of the Union government to ensure the welfare and well-being of the health workers who have been on the forefront of the fight against the pandemic. It is due to their selfless service and dedication to work, that India has been able to sustain its fight against COVID and continue to sustain its low mortality rate (1.64 per cent), which is among the lowest globally (3.19 per cent as on date).

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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