Instagram introduces new anti-bullying tools


Seoul, Sep 15 | Facebook-owned photo and video sharing platform Instagram on Tuesday introduced several new safety features in its latest effort to fight online bullying and other kinds of online harassment.

The new features arrive as the social media platform has been criticised for becoming the center of various bullying acts, especially among young adults and teens, globally.

The Facebook-owned application said it is making it easier to block multiple people at once and offering tools to restrict who can tag users, reports Yonhap news agency.

Among the new tools is allowing Instagram users to block comments on their posts from a certain user without the user knowing, according to Instagram.

Instagram said blocked users will still be able to see their comments on a post, but the comments will not be visible to anyone else.

The company also rolled out a new tool to control what comments can appear on users’ posts so that they can guard themselves against unwanted followers.

Instagram also said it uses both artificial intelligence (AI) technology and human resources to help control abusive content and spam on the platform.

Machine learning-based technology first detects contents that violate the company guidelines, and reports them to a team of human officials who review the contents before deciding whether they violate Instagram’s policy.

Another AI tool, to be adopted later this month, works by identifying words and phrases that have been reported in the past as offensive, according to Instagram.

The AI tool then detects offensive language in comments and will send prompts to the writers, allowing the account users to rework their comments before posting them.

In an effort to prevent suicide and self-injuries, Instagram said it does not show any hashtag related to such content.

Instagram said it has cooperated with various agencies globally to prevent suicide, including inking a partnership with the Korea Suicide Prevention Center.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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