India’s Premier Roadside Assistance Application AUTO i CARE Ropes in Sayaji Shinde as its Brand Ambassador

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AUTO i CARE served essential services like Ambulances, Doctors, and Police vehicles during pandemic diligently

“Gaadi Bandh, No Fikar!” is the new campaign featuring veteran actor Sayaji Shinde to help address car breakdowns, finding a car mechanic in 20 mins and assist stranded vehicles anywhere, anytime through the mobile app AUTO i CARE, a leading player in providing 24×7 emergency roadside assistance. You would agree that having a vehicle breakdown has its physical and mental trauma on the owner, with Sayaji Shinde on board, AUTO i CARE aims to augment its position in the on-road assistance services market nationally. The app becomes the first mover in the sector with a brand ambassador stepping in as a face of the brand.

Gaadi Bandh No Fikar AUTO i CARE hai na campaign launched with Sayaji Shinde

The big idea of the communication campaign conceptualized by Mumbai based, Empire Media is to draw a parallel between a helpful bhai, called Apna Bhai, who is ready to help you anytime and the app providing consistent performance when it comes to helping stranded vehicles since inception.

AUTO i CARE App Page

The actor, popular in mainstream as well as regional cinema and also a social activist for environment issues with his raw, natural aura is a perfect fit to the brand, AUTO i CARE which is exemplifying the same dynamism and energy. Actors like him have carved a niche for themselves in the endorsement business since they have a rustic, indie appeal. The popular actor will be seen in a series of campaigns and ads across digital platforms and other mediums.

Speaking about the consumer insights that led to this campaign, Sagar Joshi, Founder AUTO i CARE shared, “The fear of being stranded in the middle of nowhere after a vehicle breakdown is a worst experience for car and bike owners. With a massive footprint in the cities as well as national highways, AUTO i CARE, becomes India’s largest network of technology-enabled road-assistance service affiliated with 55000+ local garages and mechanics which cover 2,28,000 kms on 238 highways and reaching out to nearly 1100 cities and towns in India. AUTO i CARE has 2 affiliated garages every 10kms putting them in the right position to help travelers at short notice. We have thus managed to bring this unorganized sector under one umbrella with the app of AUTO i CARE for an all-in-one car service experience in your mobile”. He also urged travelers to download the AUTO i CARE app and stated that one could now travel at ease, without worrying as the app will be its dependable companion on road trips. “The app has been a savior to essential services like ambulances, doctors, police department and more, during COVID-19 pandemic last year. However, the pandemic is here to stay and we are on our toes to serve the society,” added Sagar.

Through the app, users can avail services like tyre replacement, jump-start, low fuel, unlocking the vehicle and tow driver contact information along with a real time tracking of inbound support vehicle, automated SMS status updates and other major repairs. Newest update in app features include information about the nearest petrol pump, nearest charging station for electric vehicles, and the nearest pay-and-park facility.

“This is for the first time ever that a road side assistance app has signed a brand ambassador. Sayaji Shinde was our first choice to be the face of the campaign as he is an absolute fit for the representation of our brands vision, identity & values. His association will definitely help us reach out to a wider audience and we hope to reach 10lac downloads in this financial year,” Sagar Joshi further shared.

The bootstrapped app after attracting pre-series A funding has also integrated technological innovations like AI-enabled upgrades and are in process of starting 100 service centers which will cater to any brand of vehicle by the end of next fiscal. The mobile app is popular in states like Mumbai, Maharashtra, Delhi, Punjab, Uttar Pradesh, Madhya Pradesh, Gujarat, Rajasthan, Tamil Nadu and West Bengal.

Sayaji Shinde shared, “I have always wanted my advertisements to reflect social awareness along with product information. What drew me towards AUTO i CARE is its sheer passion shown towards roadside assistance services, which is highly commendable. The campaign Apna Bhai, revolving around me is designed to reinstate the core messaging of Gaadi Bandh, No Fikar AUTO i CARE Hai Na – that stands for instant assistance and consistent performance regardless of the circumstances.”

“The idea behind opting to cast Sayaji Shinde was his raw, natural charisma which he brings to his characters, and the same was expected from Apna Bhai. The Bhai here is extremely helpful for car breakdowns through the user-friendly app AUTO i CARE,” shared Ashish Shinde, Founder, Empire Media.

Conceptualized in 2015, AUTO i CARE is bringing the unregimented and unorganized Road Side Assistance market under one umbrella to provide travelers with assistance within 20 mins. The app helps the customers with their planned car servicing as well as car breakdowns at any time.

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Meet Gurmeet singh Shunty A New Superhero With Turban

Meet Gurmeet singh Shunty A New Superhero With Turban

In the last year, the whole world was struck by a large pandemic. The year 2020 came with a pandemic called coronavirus which affected the whole world badly. Coronavirus in India resulted in great downfalls in health, economy, unemployment, and so on. Lakhs of People Lost their lives, jobs, and their loved ones. The whole year was very disturbing for each section of society. Coronavirus in India resulted in great downfalls of health, economy, unemployment, and so on. The whole year passed with a large Tension and fear for all the peoples. In the hard times of coronavirus spread, a lot of peoples came out and helped the person in need and It is one of the very few positive effects of Covid-19.

During the blast of the Covid-19 pandemic in the world our volunteers have demonstrated an exceptional display of solidarity across the world and our society. However, this is also the year which witnessed the world coming together to fight coronavirus. The year with its share of trials and tribulations threw up some exemplary work being done by organisations and individuals in this difficult time as the pandemic spread, a new breed of warriors with an indomitable spirit stood up bravely against it to take on the challenge head on.

In the hard times of lockdown, a lot of peoples came out and helped the person in need and It helped the society to live again with a hope of being helped in bad time. During the Large spread of the Covid-19 pandemic in the world our leaders of the society have demonstrated an exceptional display of solidarity across the world and in our society too. They did a Great work in every aspect needed at that time, from Responding to calls for help from their local communities to help them by going on roads, they are everyday heroes who came as a preserver for them.

They do wear masks and face shields to protect themselves and spread awareness in the society to follow each rule and regulation. We can say that there are many things which has spread faster than the coronavirus during the pandemic, it has been the noble works, fearless steps, selfless service and recognition of Gurmeet Ji and his supporters who continued to work day and night to save other’s lives. He also set up camps and volunteer help alongside highways and by roadsides, just to provide relief and support the migrant workers going back to their places all over India.

Among the Great hidden heroes who worked day and night to fight during lockdown, one such person is Gurmeet Singh shunty ji, who is the ex general secretary of delhi sikh gurudwara committee.Being at such great post he always learned to do sewa and that teaching has been always with him which dedicated him towards the society to work for the people of his own nation and humanity. Gurmeet Ji worked 24×7 , without caring of himself. He is the person who have been stepping in to help during the pandemic and they all have been a portrait of selflessness and optimism to this society.

Gurmeet Ji believe that our selfless acts or Sewa in any form must be done to save humanity, Sewa require a true heart and helping nature which will bring both helper and victim happy. During the tough times of coronavirus, Gurmeet Ji and his volunteers came out of their comfort zones to help lakhs of migrants workers who wanted to go back to their hometown during the COVID-19 lockdown. So in that  time  when the world undergoes such vast pandemics which affects all the person Whether it’s a small or large donation of money, resource or humanity, each things matter.

During the tough times of coronavirus, when everyone was thinking of themselves First, Gurmeet Ji and his volunteers came out of their comfort zones to help lakhs of migrants workers who wanted to go back to their hometown during the COVID-19 lockdown.Despite of being older in age,He did not let himself to be inside house and watch news of the suffering surroundings but he helped as many people as he could during the crisis by arranging food, buses, trains and most importantly by giving a warmth of love and care.He created a large team just to help the peoples in problem and inspired many others to do so. We can say that there are many things which has spread faster than the coronavirus during the pandemic, it has been the noble works, fearless steps, selfless service and recognition of Gurmeet Ji and his supporters who continued to work day and night to save other’s lives by risking his own and his family’s health. They didn’t even meet their family members and specially children for months,for their Safety and some even spend nights in their vehicles and outside home to assure that the virus doesn’t spread further to their loved ones and family members. Government took various steps to save our nation from the bad impacts of corona spread and one of them was lockdown. Lockdown was done to stop the spread the corona in nation but it resulted in great losses.when lots of People were on Roads, lots have nothing to eat and some were not having anyone for their care, without any money and food thousands of People covered thousands of kms on their feets, with their families and whatever they had earned in their lifetime, there comes some unknown super heroes of our society who helped them selflessly.

Their faces get rashed by the mask marks, they continuously took medicines to save themselves and others too. They maintain distance from their own members in order to help other persons to reach their destinations. In the bad times we get to know about many such People and These are the people who are helping in restoring humanity’s faith by coming up with novel ideas and their great works which inspires whole society to come ahead. That was the time when a number of labourers, their children and other family members were forced to return back to their places but Gurmeet Ji risked his life to save theirs.He started his service with providing cooked food as langar sewa and later switched to dry rations too, with the objective that people in need should not go to sleep on an empty stomach and they must not loose their hearts and continue their journey with less problems. It’s very hard to find such person in this crucial time when everyone put themselves first but Gurmeet Ji believe in his teachings and said “our panth has taught us the lesson of jan sewa, and we will continue this legacy till our last breathe.”

All the people who helped any of the person in need will be in their memory for forever as they made them believe on brotherhood and humanity in such a Crisis. It is beleived that in when some person get trapped in trouble even your shadow leave your side but the persons like Gurmeet Ji taught each and every person of society that we Must help each other to maintain love and care in society which will make then believe in the existence of god. If God has given you the power and resources to help others you must move forward as your one step can change anybody’s life.Gurmeet ji said that “our great sangat give us the teachings of sharing whatever less or more you have and These teachings which I started learning since my childhood inspired me to help my brothers and sisters of this society. ” He further added that he feel so happy and blessed that he could be the reason of anyone’s little smile. He requested everyone that even Your small step can save someone’s life and make them beleive into humanity and brotherhood.He started his service with providing cooked food as langar sewa and later

 

switched to dry rations too, with the objective that people in need should not go to sleep on an empty stomach and they must not loose their hearts and continue their journey with less problems.

He also set up camps and volunteer help alongside highways and by roadsides, just to provide relief and support the migrant workers going back to their places in UP, Bihar and even farther. It was clearly seen during the pandemic when thousands of people were going towards their villages with their small children and had nothing to feed them, at that time Gurmeet Ji provided them food ,water and other necessary items which brought  beautiful smiles and tears of happiness in their eyes as they never expected that in this crucial time there could be someone who will act as a survival medium for them.

At that time many warriors came in the front line to help the society. Despite being senior in age Gurmeet singh Shunty ji, was the Person who came out of the house when everyone was locked. He was standing in the crowd to help them reach their houses and made  very hard decisions at the right time.

We need to Recognise these Heroes so that they could work more and more for the welfare of this society. We need to Recognise these unsung Heroes so that they could work more and more for this society as “this society is all about give and take.”  They have given millions of smiles and its our time.They must be appreciated for their noble works to boost such works of brotherhood. They have given millions of smiles and its our time to pay them back.