Indian firms see a silver lining in Cloud in pandemic-hit year

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    By Nishant Arora
    New Delhi, Dec 23 |
    The Covid-19 pandemic accelerated Cloud adoption by several years in 2020 and Indian enterprises of all sizes fast-tracked their decisions to shun the legacy infrastructure and move their operations — in piecemeal or in full — to artificial intelligence (AI) and machine learning (ML)-powered Cloud.

    For Cloud players, the year offered a great opportunity to sell their scalable and secure Cloud-based solutions while keeping data within the territories of the country.

    According to an IDC survey that came out in November, more than 60 per cent of the Indian organisations plan to leverage Cloud platforms for digital innovation, as the firms re-strategise their IT spending plans as a result of Covid-19.

    Although most organisations in India have adopted Cloud at some stage, said the IDC, the current pandemic situation enabled them to spend more on public cloud infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) solutions, and software-as-a-service (SaaS).

    According to Shailender Kumar, Regional Managing Director, Oracle India, several Indian businesses like Polycab, Religare Broking and Mphasis moved on to its second-generation cloud services in the country, amid the rising demand for secure, enterprise-grade Cloud services in the pandemic.

    “Buoyed by rising Cloud demand and to aid better disaster recovery and regulatory compliance, we made our second local cloud region available to customers in India. Our cloud business is growing well and is on the right track in the country,” Kumar told IANS.

    After spending several months in uncertainty around the pandemic-induced lockdowns, “there has been an uptick in business sentiment in India and a vast number of small and medium businesses (SMBs) and startups are now turning to the Oracle second generation cloud infrastructure for high performance and growth,” Kumar elaborated.

    Amazon Web Services (AWS), the Cloud computing business of e-commerce giant Amazon, said that amid the pandemic, it has seen an acceleration both in terms of customer adoption and how they are using the Cloud in the country.

    Besides banking and financial services, other areas, where AWS has seen huge traction in India include media and entertainment and automotive sectors.

    AWS will invest $2.77 billion to set up multiple data centres in Hyderabad, the Telangana government said last month.

    The company will set up Asia Pacific (Hyderabad) Region with three Availability Zones (AZs). It is expected to start operations by mid-2022.

    A Google Cloud report revealed this month that more than one in two retail executives in India feel their company is accelerating Cloud adoption in response to the Covid-19 pandemic.

    Google Cloud won some key customers in India this year.

    “We have always been bullish on India and you will see more investment coming from us towards that direction. India offers a great opportunity where Google Cloud Platform (GCP) with its latest agile, secure and scalable offerings can help enterprises, SMBs and the growing startup ecosystem amid the government’s call for digital transformation,” Google Cloud CEO Thomas Kurian told IANS.

    Earlier this year, Alphabet and Google CEO Sundar Pichai committed $10 billion to drive India go digital and the company will open its second GCP region in India, in Delhi next year.

    IT industry’s apex body Nasscom said in November that with Cloud adoption among India’s small and medium-sized businesses growing, they can account for 28-30 per cent of the country’s Public Cloud market by 2025.

    “As India aims to become a Cloud-first nation and with the government’s push for Cloud adoption by MSMEs, it will be crucial for SMBs in India to think of themselves as digital enterprises and lead the E-revolution for India,” said Debjani Ghosh, President, Nasscom.

    The Covid-19 pandemic severely impacted the SMB segment and they struggled with liquidity crunch, lack of demand and lack of an alternative operational model.

    Nasscom said that progressive policies and awareness programmes can accelerate cloud adoption at a time when the Covid-19 pandemic has already fast-tracked digital transformation of companies across all verticals.

    Before the Covid-19 pandemic hit the country, nearly 97 per cent of mid-market firms considered technology to be important for business success and most were already experimenting with cloud, AI and emerging technologies.

    “The uncertainty triggered by Covid-19 is making them relook at their own IT setup to ensure that they fix the gaps which could hamper their ability to operate remotely,” Sandip Patel, General Manager, IBM India/South Asia, told IANS.

    “This segment is usually more agile in their decision making and hence we are seeing several new engagements and discussions started already,” Patel added.

    (Nishant Arora can be reached at nishant.a@ians.in)

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.

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