India govt IT spending to grow 9.4% in 2021: Gartner

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Mumbai, Feb 23 | Government IT spending in India is set to total $7.3 billion in 2021, a growth of 9.4 per cent from 2020, according to a forecast by Gartner on Tuesday.

The first ever digital census this year will be pivotal in increasing government IT spending in India.

“The government in India will shift from being a cautious spender to opening the fiscal floodgates in 2021,” Apeksha Kaushik, Principal Research Analyst at Gartner, said in a statement.

“Due to the Covid-19 outbreak, Indian government’s digital transformation projects were sidelined in 2020. The weakening economy forced the Indian government into reducing their IT spend across all segments last year.”

However, in 2021, the Indian government’s Atmanirbhar Bharat, Make in India and Digital India initiatives will take centre stage.

The software segment, which includes application, infrastructure, and vertical-specific software, will experience the strongest growth in 2021, Gartner said.

In 2021, government budgets in India will continue to address recovery and growth needs of communities and businesses with cost optimisation in focus.

“Adoption of artificial intelligence (AI), cloud services and blockchain will be major focus areas for the Indian government with more emphasis on ethics and privacy,” said Kaushik.

“Investments to address digital equity, creating India specific standards for 5G and granting access to remote citizen services will be critical.”

Source: IANS

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Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Drummi Bhatt has successfully donned many hats including that of a global strategy professional, mentor, and investor to early-stage startups encouraging women entrepreneurship, and a philanthropist.

Drummi currently leads Market Intelligence and Strategy team at Mitsubishi Power, USA building corporate-level strategies for global markets. Drummi is also the founder of KarmaKonnect, a Woman and Rural Empowerment Non-Profit Organisation which works for projects in remote rural, tribal, and conflict areas.

Her philanthropy work has taken her to various corners of India, including, far end corners of Leh, Ladakh, Telangana, and remote areas of Chambal. During these visits, she got mesmerized by culturally rich, vernacular, and diverse, the true “Bharat”.

During her interaction across the country, she got enchanted by the whirlwind of talent residing across Bharat, which is not restricted to a language, city, or just tier-1 cities but is found in abundance all across tier-2, tier-3 cities, and rural-tribal clusters.

With OTT platforms ruling the world in 2020, Drummi decided to bring her strategic insights and data analytics strength to this field by joining hands with seasoned entrepreneurs, Rahul Narvekar and Narendra Firodia, to launch its kind, vernacular OTT platform, Letsflix.

In 2019, Drummi, Rahul, and Narendra have successfully launched India’s first vernacular infotainment app, LetsUp, which now caters to 1.5 million users and in 7 vernacular languages, a feat achieved by none. The trio has now been passionately working towards creating and delivering vernacular content for every viewer in India with Letsflix.

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