India 6th in terms of users hit by mobile malware in Q2: Report

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New Delhi, Sep 16 | Ranked sixth, India was one of the top 10 countries with the largest share of users attacked by mobile malware in the second quarter of this year, said a new report by cybersecurity company Kaspersky on Wednesday.

The top three countries hit by mobile malware attacks remained unchanged from the previous quarter — Iran followed by Algeria and Bangladesh.

The report revealed a drastic increase in the number of mobile malware threats detected in the second quarter of the year when compared to Q1.

In Q2, Kaspersky detected 1,245,894 malicious installers, an increase of 93,232 over the previous quarter.

“As the mobile and Internet consumption goes up, especially in countries like India and other South Asian regions, it can be predicted that cybercriminals too would shift their focus towards increasing threat actors for smartphones to increase their financial gains,” Dipesh Kaura, General Manager for South Asia, Kaspersky, said in a statement.

“Some of the most popular threat actors include Adware, banking & SMS trojans as well as stalkerware, all these are greatly used by the cybercriminals to earn huge money by targeting smartphone users, and even stealing their important data to later sell it on the dark web or underground market.”

Among the threats detected, adware topped the list with 48 per cent, a decrease of one percentage point from the previous quarter.

RiskTool-type potentially unwanted software ranked second among all detected threat classes.

SMS trojans hold third place among all detected threats, said the report, adding that Fakeinst and Opfake were the largest of the detected families of SMS trojans.

During the reporting period, Kaspersky detected 38,951 mobile banking trojan installer packages.

It also detected 3,805 installation packages for mobile Trojan ransomware in Q2 2020, which is 534 fewer than last quarter.

“Consumers today need to understand the importance of having a basic anti-virus or Internet security solution installed on their devices to keep their data safe,” said Kaura.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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