In season of gloom, IPL to accelerate off-take of in-house consumables

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    New Delhi, April 9 | The mega sporting event — IPL 2021 — is expected to give an added support to the in-house consumable, advertisement as well as e-commerce segment this season.

    The BCCI-backed IPL draws its financial muscle from millions of fans and followers along with franchises who invest handsomely on players and branding.

    It is counted as one of the most watched sporting events in the world. The IPL 2021 will be played in April-May 2021 in India.

    Not surprisingly, mobile handset maker VIVO returned after a gap of one year to replace Dream11 as the title sponsor for IPL 14.

    The company had signed a deal worth Rs 2,199 crore with BCCI for IPL’s title sponsorship.

    Besides, this time around, the resurgence of Covid-19 infections, night curfews and localised lockdowns will add more significance to the sporting event for its fans and business opportunities for the select segments.

    Notably, Technopak Advisors’ Chairman Arvind Singhal said the viewership of the IPL is expected to be much higher this year which will benefit franchisees and advertisers.

    “Because of penetration of smartphones, high-speed internet, that has dramatically improved since the last IPL was held, we will see much better traction from the viewers,” he told IANS, adding that, it will add to the revenue of BCCI and the franchisees.

    In terms of increase in consumer demand, he said that as food delivery demand has always been high during IPL, the uptick this time would be healthy as people would not be able to watch matches sitting at bars and restaurants.

    Talking of the restrictions and the night curfews across cities and states, Singhal said: “All the restrictions put together are indirectly going to benefit IPL.”

    According to Suman Chowdhury, Chief Analytical Officer at Acuité Ratings and Research: “While the resurgence of Covid cases has increased the risks of disruption to IPL 2021, online viewership is likely to remain high and may continue to benefit the online food delivery platforms which have been permitted to make deliveries despite containment measures taken in some states.”

    Additionally, India and RCB Captain Virat Kohli expects a healthy IPL viewership this season due to the teams playing at neutral venues which will make the tournament more competitive like last year, when it was played in the UAE.

    The IPL 2020 was the most watched sporting event last year in India.

    Source: IANS

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    PURPOSE FUELS YOUR PASSION: MUNISH MAYA

    PURPOSE FUELS YOUR PASSION: MUNISH MAYA

    Don’t get confused with your purpose and passion as both go well together

    Passion as well as purpose both goes hand in hand. Purpose defines the passion in life. If you are passionate about something then there will be a purpose behind it. And if you feel that you are passionate about something but you are not able to find the purpose behind it then please do self-analysis. There is surely something that you are missing out on. Munish Maya in his Instagram post took out few minutes to write about Purpose and Passion, as he feels that it is an important topic to be discussed with everyone. Mr. Maya started writing his post by making a statement, “Many people confuse passion with purpose. Others struggle to find both.”

    Self-analyzing is a very tough job and it’s completely natural to get confused. Solving this problem Munish Maya says, “Passion & purpose are distinct. Passion is the drive, the energy that makes us feel good. Like they say, ‘do what you love.” People follow their passion to live a stress-free life where they can enjoy whatever the work they are doing. It is well said, ‘Follow your passion and there will not be a single day when you will have to work.’ Whereas the most asked question in relevance to passion, ‘What is the purpose?’ is answered very well by Munish

    Maya in his same post, “Your purpose is the reason, your ‘Why’ behind what you do.” 

    Passion and purpose go hand in hand. Munish Maya says, “From over a decade, I experienced, learned, evolved & developed new passions. They have changed my life & perspective in a great way.” Passion serves the purpose of life. Munish Maya himself followed his passion when he realized that he cannot do a 9-5 profile job, and look at him now, he is the 1st Global Brand Ambassador of India. His passion leads him to define the purpose of his life. The only purpose of Munish Maya’s life is to serve people by guiding and enlightening them about their lives.

    This confusion between passion and purpose is not for the lifetime. To which Munish Maya explained by saying, “But the sweet spot is where your passion & purpose align.

    One fuels your internal drive while the other maximizes your outward impact.” When both purpose and passion start to align then you will start gaining success and positivity in life.

    Munish Maya describes it more beautifully, “And in the path of manifestation, Purpose fuels Passion. By focusing on your purpose, you align your work with your deepest drive- your passion.” If you are passionate about something in your life, then the purpose of your life is served.

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