IMA fumes as govt fails to reveal Covid tally of healthcare staff


New Delhi, Sep 16 | The Indian Medical Association (IMA) on Wednesday said the government has lost its moral authority to administer the Epidemic Act and the Disaster Management Act after it failed to reveal the data on the number of healthcare staff who have been affected by and died from Covid-19, even as at least 382 doctors across the country have lost their lives in the line of duty so far.

The scathing reaction by the IMA has come after Health Minister Harsh Vardhan could not come up with the number of fatalities occurred in the medical fraternity when asked by MP Binoy Viswam in Parliament on Tuesday.

Besides, the IMA has also released the data of the doctors who died due to Covid-19.

“Health is a state subject. Such data is not maintained at Central level,” Vardhan had told Viswam in a written reply.

In a reaction to Vardhan’s statement, IMA said, “if a government does not maintain the statistics of total number of doctors and health care workers infected by Covid-19 and the statistics of how many of them sacrificed their life due to the pandemic, it loses the moral authority to administer the Epidemic Act 1897 and the Disaster Management Act.”

The IMA also stated that the reply by Vardhan also exposes the hypocrisy of calling the healthcare workers ‘corona warriors’ while denying them and their families the status and benefits of martyrdom.

The IMA also informed that no nation has lost as many doctors and health care workers like India while sharing a list of doctors, 382 doctors lost their lives in the line of duty during the Covid-19.

“Doctors suffered four times mortality of ordinary citizens, and private practitioners suffered eight times mortality on the same scale. To feign that this information does not merit the attention of the nation is abominable,” they stated.

The apex body of medical associations also stated that healthcare workers’ sacrifice is as great as the sacrifice of the soldiers as both of them lose their lives in the line of duty. It also added that treating these martyrs indifferently is national sacrilege and injustice of highest order.

“While the brave soldiers on the borders countenance the enemy, they do so with enormous risk to themselves. Yet none of them bring home the bullets to be shared with their families. On the contrary, doctors and health care workers not only get infected in the line of their national duty but also bring home the infection to their families, including children. To treat these martyrs indifferently is national sacrilege. To tell their (doctors) families and children to fend for themselves is an injustice of highest order,” the IMA said.

The IMA also objected to the statement made by Ashwini Kumar Chaubey, Minister of State (MoS) for Ministry Health and Family Welfare, where he said that insurance compensation data is not available with the Union government in Parliament on Tuesday.

The IMA said that this amounts to an abdication of duty and abandonment of the national heroes who have stood up for the whole country in the face of a global crisis.

“IMA finds it strange that after having formulated an unfriendly partial insurance scheme for the bereaved families to struggle with the ignominy of the Government disowning them altogether stares at them,” it added.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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