I Always Wanted to Create a Solid Portfolio of Brands: Assiduus Global Founder Dr. Somdutta Singh

7

Before she had founded her 3rd venture, her current E-commerce company, Dr. Som had known one thing and that was to get started with proprietary brands, experiment with them, scale and expand them across marketplaces and only then take on client brands. A lot of pertinent questions were raised. When she had the know-how and the expertise to successfully scale a larger brand, why did she want to begin with in-house labels What would be her pricing strategy to battle the big names How would she be liable for stock inventory, what would be her strategy to avoid getting stuck How will she ensure ingredient quality

With this in mind, let’s first define what a private label brand is.

Shopify defines Private Label products as those “manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name”. But there is a lot more to these words than what meets the eye. The process of creating a private label brand is demanding and extensive.

First the R&D team performs comprehensive market research, understanding market viability and the potential of the product in mind.

Then precise customer demands are comprehended and valuated. The process which includes customer profile analysis and understudying demographical needs.

According to the gaps present in the market as studied, formulas are then created to be built into products.

Now, manufacturing private label brands are either conducted in-house if one has the capacity or is outsourced to a third-party manufacturer. Starting from patent, trademarks, clinical trials that raises the overall quality and level of IP, all aspects of building a private label lays in the hands of the owner.

Dr. Somdutta Singh – Founder and CEO – Assiduus Global

Dr. Somdutta Singh – Founder and CEO – Assiduus Global, said, “I always wanted to create a solid portfolio of brands that would create a recall value for her products/company name in the market and a status for her name in the E-commerce landscape. Her team uses the process of netnography wherein they conquer digital footprints, quantify social interaction or digital communication to attain valuable insights, analyze demand and develop products consequently.”

All of Dr. Somdutta’s launches are based on what she likes to call DBL – Data Based Launches. As the name suggests, they do not build products just because there isn’t one of the same attributes in the market. They only build products that customers are in need of. Be it their nutraceutical, inner wear or skin food related range of products, they have only manufactured products that consumers are in quest of. Various studies have time and again proven that data backed launches are 70% more successful than products that have been produced based on regular primary research. The latter has no validation of footprint or consumption to back the product launch.

Dr. Som’s technique and market approach is also very unique. They follow the ACT technique which is Action, Consumer and Time – only act when the time is ripe for bringing a product into the market according to consumer demand. This gives them a massive competitive advantage over others and saves them valuable resources such as time, cash and manpower.

Of course, private label brands are not risk averse, but for Dr. Som going the private label way is probably one of the best ways to build a sustainable long-term business especially when it comes to the E-commerce battlefield and in the current Industry 5.0 era of hyper personalization.

Here’s something interesting. 1/5th of all grocery sales in America are today sold under the retailers’ name. In Canada, private labels account for 1/4th of total sales across channels and business verticals. In Europe, this number is much higher. Now, you see how powerful private label brands are, often being quoted by brand manufacturers as their ‘enemies’!

Just a decade ago, there was a discrete disparity between private label brands and national branded products when it came to quality and attributes. Today, that gap has reduced dramatically; the quality of private-label products is superior than ever before, there are numerous product categories to choose from, their attributes are becoming increasingly reliable and products are getting progressively innovative with a strong focus on staying modern and beneficial.

As consumer demands are rapidly snowballing, especially in the face of a global pandemic and mall visits have diminished considerably, retailers are tapping into the private label market implementing it as a significant strategy to set their brand apart and shape customer devotion in a market that is cluttered and saturated.

Private label players have a mountain of data available with them to understand what customers demand and therefore deliver precisely that. That’s what Netflix did, didn’t it Over just the last few years, the OTT platform has moved beyond its traditional role as a mere delivery agent and essentially started creating its private content that is both refreshing and innovative, much in the same way what private labels are undertaking.

In this context, when larger brands and Fortune 500 companies came across Dr. Som’s brand/company name and realized how she has been able to scale my own brands across geographies, they came onboard with a certain level of faith in her and her expertise.

With a private label, she has absolute jurisdiction over her business and products, can control prices and standing in the market. She is building a brand that is unique, a trait which caters to the current market segments, millennials and Gen Z and their desire for exclusiveness, decisive from a strong customer retention and allegiance standpoint.

Let’s get one thing straight, customers are faithful towards brands, not products.

Here are Dr. Som’s final thoughts…

Dr. Som cannot keep overstressing the value of a strong private label brand in the market. Private label brands are no more meagre counterfeits of their national counterparts. One thing is certain, this private label explosion is not short-lived and despite the COVID-19 crisis dwindling, consumers will not forsake private brands for national brands. Conversely, private label players need to safeguard they stick to their current momentum and keep upping the ante.

Sponsors Posts

Vision Luxury Apartments in Vijay Nagar Jabalpur by Paroha Developers - BhaskarProperty.com

Vision Luxury Apartments in Vijay Nagar Jabalpur by Paroha Developers - BhaskarProperty.com

VISION JABALPUR – PRIVILEGED LOCATION, ELEGANT DESIGN

Your home is “your place of pride” which is why we build homes that are impeccably designed, Flawlessly finished and perfectly presented.

GRAND WELCOME TO A NEW CONCEPT

There is more to architecture than just buildings. It is about thoughtfully designing a space & constructing to take our breath away!

Vision Jabalpur is a lifetime opportunity for those with higher expectation. It is one of a kind, world-class development for both locals and the international NRI market. This unique concept development will be a serviced apartment township, providing a luxury hotel-style living to all of its residents. Located in the central yet largely residential area of Vijay Nagar, it’s a place to be now and forever

PROJECT HIGHLIGHTS AND AMENITIES

1st 16 floors serviced apartment township of Jabalpur.
1st in India to enjoy skywalk (180 ft.) & sky lounge (190 ft.) height.
1st development in Jabalpur with on-site helipad* (subject to approvals).
1st ever 16 floor high rise in Jabalpur to offer a 360* panorama view.
1st ever fully Wi-Fi township and smart homes in Jabalpur.

ELEVATE TO MODERN LIVING

Enjoy a contemporary lifestyle that one can ever imagine. You and your family can indulge in a host of amenities on offer, right next to your door.

• Visit Lord Shiva temple is on-site to inspire spirituality.
• Spend time shopping at the mall.
• Get in shape at the fitness centre.
• Refresh at the swimming pools, spa, steam room and Jacuzzi.
• Watch a movie at the multiplex theatre.
• Host a party at the multi-purpose hall.
• Try your hand at billiards, squash, snooker and table tennis.
• Skywalk 180 ft. above the ground.
• Bathe in the sun at the sky,190 ft. above the ground.
• Admire the beauty of landscaped gardens.
• Let your children enjoy in the kids play area.

STEP UP TO GREENER LIVING

Designed in an environmentally sensitive way, the architectural plans help reduce carbon emission and hence support the principle of sustainability.

• 70% greenery & rainwater harvesting.
• Sewage water treatment.
• Energy-efficient water pumps and fixtures.
• External solar lighting.
• Well ventilated apartments with ample natural light.

ENJOY A LAVISH LIFESTYLE

Just make a wish and concierge, facility management and housekeeping services will be at your command.

• Emergency & ambulance support.
• Wireless internet.
• Taxi service.
• Cleaning & laundry services.
• Travel tickets booking.
• Travel tickets booking.
• Car parking.
• Waste management.
• 24 hrs. water supply.
• Three-tier security.

YOUR LIVING SPACE EXUDES EXCEPTIONAL QUALITY

Vision Jabalpur is Impressive in style, design, technology and specification. Inner space is light and airy to emphasise a relaxed ambience. State of the art kitchen. quality bathrooms, living spaces, calm bedrooms all combine to create a home that brings together every element of refined lifestyle and taste.

• Fully furnished apartments.
• Air-conditioned.
• Video door entry and intercom to the concierge.
• Provision for gas pipeline connection.
• DTH television facilities.
• 24 hrs. concierge services.
• Ample covered and open parking spaces.
• Private terrace & garden for selected apartments.

HOME THAT LEAVE A LASTING IMPRESSION

With interiors to inspire, Vision Jabalpur offer the discerning buyer the chance to own a home in perfect harmony with its natural surroundings. Some of the materials that get into making your home are:

• Premium vitrified tiles for bedrooms.
• European style chrome plated CP fitting Jaguar equivalent.
• Sanitary fitting of premium range.
• Kitchen –premium quality granite top, hob and chimney.
• UPVC/ anodized aluminium windows.
• Stainless steel rating on terrace with anti-skid ceramic tiles.
• Gypsum plaster and lustre pains on walls & ceilings in all apartments.
• Acrylic paints for external walls.
• High speed elevator.
• Ample light in parking and landscaped areas.
• CCTV, intercom and video door entry systems.

For more details please click here or visit bhaskarproperty.com

Sponsors Posts

Rajul City Phase III, Bilahari, Jabalpur - Bhaskarproperty.com

Rajul City Phase III, Bilahari, Jabalpur - Bhaskarproperty.com

About Project:

Buy a new lifestyle for a lifetime with aptly sized plots for your dream home.

Rajul Builders is proud to announce the launch of yet another milestone in the city of Jabalpur. Rajul city Phase 3 is a gated community with plot sizes for everyone.

With first-class amenities like a clubhouse which includes a steam room, indoor games such as carom, table tennis, and more.

Open gym coupled with jogging & biking track well within your society, there’s no need to step out.

*25,000 sq.ft. plus one of the largest private gardens in Jabalpur.

*Premium landscaping all around the society.

*Gated Community with 24×7 Security.

*Swimming pool with waterfall & kids pool separately.

*Underground water storage tanks for each plot.

*Rainwater harvesting facility.

01. Amenities like never before making it premium yet affordable.

We have thoughtfully planned the entire project in a smart way so you get the flexibility of building your dream home at your own pace.

02. Buy multiple plots for big sizes.

All kinds of sizes available.

Our plot sizes range from 330 – 1500 sq. ft. So we have a plot for all kinds of requirements. In true Rajul spirit whether your budget is small or large, we have an answer for everyone.

For more details please click here or visit bhaskarproperty.com