Hurricane Sally weakens storm after landfall in Alabama


Washington, Sep 17 | Hurricane Sally has weakened into a Category 1 storm after making landfall in the US state of Alabama, the National Hurricane Center (NHC) said, adding that it was still life-threatening.

In an update on Wednesday, the NHC said that Sally carried maximum sustained winds of 140 km/h, located some 30 km west of Pensacola, Florida, reports Xinhua news agency.

“the centre of Sally moving slowly near the Alabama/Florida border… Catastrophic and life-threatening flooding ongoing along portions of the north-central Gulf coast,” the NHC said.

On-site photos posted online showed that buildings were damaged in Mobile, Alabama, while streets were flooded in Pensacola, Florida.

Hurricane Sally made the landfall at around 4.45 a.m. on Wednesday in Alabama, with winds of 105 mph, making it a strong Category 2 hurricane.

It has been exactly 16 years since hurricane Ivan made landfall in Alabama on September 16, 2004.

President Donald Trump tweeted on Monday that he was “closely monitoring extremely dangerous Hurricane Sally”, and that the federal government is coordinating with state and local officials to assist residents in Alabama, Louisiana and Mississippi.

He also issued emergency declarations for parts of three states.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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