HP unveils new PC, printing products to empower SMBs

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New Delhi, Sep 17 | PC and printer major HP on Thursday announced a new range of laptops, desktops, printers and services for enterprises and small and medium businesses (SMBs) globally.

“With organisations prioritising their investments in technology to enable their employees with flexible, hybrid working environments, HP aims to offer them best experiences on the devices, performance and essential support.” said Ketan Patel, Managing Director, HP India Market.

Touted as the world’s lightest AMD-based business notebook, the HP ProBook 635 Aero G7 would be available in November.

The company introduced new print products, services and solutions optimised for new ways of working, including the new HP LaserJet Enterprise 400 Series which is HP’s smallest enterprise printer, providing seamless remote management.

The company also launched ‘HP Business Boost’ to give SMBs easy access to technology, security and support services for managing remote work at an affordable monthly cost.

“A key focus for us will be small and medium businesses that contribute nearly a third of our GDP and generate employment for millions,” Patel said.

The HP LaserJet Enterprise 400 Series is HP’s smallest enterprise printer providing seamless remote management and the world’s most secure printing experience:

The company also announced a new version of HP FutureSmart firmware – enabling a consistent, secure operational system across HP’s entire enterprise printer series.

Launching with the LaserJet Enterprise 400 series, FutureSmart 5 provides customers investment protection, additional security protections, and readiness for advanced cloud-based workflows, the company said.

According to the recent ‘HP Asia SMB Outlook report 2020′, one in four Indian SMBs aim to migrate more processes to digital and one in three will use online meetings and digital tools as strategies to rebound from the pandemic.

“Through HP Business Boost, HP is providing the practical support SMBs need to thrive post-pandemic,” the company said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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