How to build yourself up for a marathon run


New Delhi, Jan 16 (IANSlife) A marathon cannot be run in a day! Before you set your eyes on a long and taxing marathon run, it’s essential to build endurance and take care of some key points.

“I don’t have the time” is the most common excuse for individuals to stray from getting in shape. However, if one can find the determination necessary to achieve their goals, they can find the time to prioritise their health. Starting a new running habit doesn’t need a lot of preparation; all it takes is a comfortable pair of shoes and a willingness to move a little or a lot, all at your own pace.

Rajat Khurana, Managing Director at ASICS India, a go-to brand for runners, lists down the primary Do’s and Don’ts for every runner race to help them prepare for the marathon.

Start early. Mornings are the best time for a quick run. Listen to your body and give yourself ample time to warm up and get comfortable.

Eat no later than an hour before the start. You can’t run without fuel but eating too close to start time will only cause cramps.

Have a hydration plan for long-distance races. Once you are used to running shorter distances, it time to gear up to go distances of 10km or over, it’s important to stay hydrated as you run. Decide if you prefer to run with a bottle or take drinks at the water stations ahead of time and incorporate that method into your training so you’re ready for race day.

No to garbage miles. To curb running the ‘garbage miles’, the ideal weekly workout should be comprised of few days dedicated to weight training and the other days for the long run which will help the body recover from the rigorous regime while steadily building tremendous stamina.

Dress for the climate. Check out the weather forecast for the day and dress appropriately. Wear your tried and trusted gear – not something new.

Choose the right pair. Of course, if you’re getting started in the winter months, you’ll also need to think carefully about what to wear. Choose the shoes that give you maximum support and protection with every step to maintain comfortable running even over long distances.

Muscle training. It is very important to work on muscle training and the best way to do the same is to push yourself to the decade-old practice of running faster paces on an 800-metre track or even the treadmill in the gym. This exercise helps in building your body to not exhaust itself and motivates the runner to run with increased strides. And, a great way to end your long distances, is to push yourself to run faster in the last mile so that the legs get used to finishing the marathon at a higher intensity.

Focus on your performance, not your time. In a longer race, it can be useful to mentally divide up the course into manageable sections. This also works by running to points within views like lamp posts or street corners.

Relax. Try to do a mental check-over now and then during the race. Try to relax your hands and shoulders and your breathing.

Enjoy it. Instead of running on the day before the marathon, take the day to focus and relax. Spending too much time on your feet will only wear you out and hanging around all the pre-race excitement may raise your adrenaline levels and leave you exhausted by day’s end. However, it may also be beneficial to enjoy a very slow, 20-minute run to shake out your legs and calm your nerves. If you do run, use the time to remind yourself that you have trained hard and that you are ready.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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