How lockdown prevented lakhs of corona cases, asks Anand Sharma

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New Delhi, Sep 16 | Senior Congress leader Anand Sharma on Wednesday questioned the Union government’s claim that the nationwide lockdown prevented up to 29 lakh coronavirus cases and lack of data on assistance to and deaths of migrant labourers.

“The Health Minister said that this decision (lockdown) prevented 14-29 lakh COVID-19 cases and 37,000-78,000 deaths. This House must be told what is the scientific basis on which we have reached this conclusion,” the Rajya Sabha member said. He called it a “very wide gap”.

On Monday, Union Health Minister Harsh Vardhan had told the Lok Sabha: “The nationwide lockdown, a bold decision by the government, is testimony to the fact that India collectively stood up to manage Covid-19. It has been estimated that this decision prevented 14-29 lakh cases and 37,000 to 78,000 deaths.”

Sharma, a former Union Minister, also questioned why the government had no data on assistance provided to migrant workers and the number of deaths while they were returning to their native place after the imposition of the lockdown.

He also highlighted that had facilities like quarantine centres been in place in cities for migrant workers, their reverse migration could have been restricted and the pandemic prevented from spreading in rural areas.

Minister of State for Labour and Employment Santosh Kumar Gangwar had told the Lok Sabha that statewise data was “not available on the assistance provided to migrant workers.”

Asked by several MPs if “thousands of migrant labourers have died during the lockdown”, Gangwar replied that “no such data is available”.

Sharma also urged the Centre to speak to the states on ways to improve the public health system, dubbing it a “wake-up call”.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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