Hosting U-17 WC can transform India’s women’s football, says FIFA official

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New Delhi, Aug 4 | India staging the Under-17 Womens World Cup in 2021 will play a significant role in boosting the image of the game among girls, says Sara Booth, the head of FIFAs womens football competitions.

Speaking at an e-summit organised by Football Delhi on Monday, Booth said Delhi will feel the “positive impact” of hosting a World Cup and lauded the state association’s collaborative effort with the national federation to improve infrastructure for women’s development.

Indian player Dalima Chhibber said only a ‘better culture’ can uplift women’s football and felt things were looking much better than what it was before.

“We need to develop the culture of girl’s football at the club level as well as school and college level. Participation of girls in football have significantly grown in Delhi in the last few years and with new competitions more girls will be encouraged to play football which was not the case when I started to play football in Delhi,” said Dalima.

The Golden League in Delhi has been an eyeopener of sorts and All India Football Federation’s Sara Pilot said the improved focus and Football Delhi’s proactiveness was something the other state associations must adopt.

Women’s football can only develop if it got ‘equal opportunity’ like the men and Sweden’s Under-23 national coach Yvonne Ekroth said a level playing field was the only way forward.

That women needed to create space for themselves in both administration and coaching was emphasised by Lauren Duncan, the manager of the national team of South Africa.

“The condition of women’s football in South Africa is pretty similar to India. We need more females in administration and coaching to provide a more comfortable environment to players,” said Duncan.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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