Hope media will show restraint: Delhi HC on Rakul Preet’s plea

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New Delhi, Sep 17 | The Delhi High Court on Thursday expressed hope that the media will exercise restraint as the bench asked the Centre, National Broadcasters Association among others to respond to a petition filed by Bollywood actor Rakul Preet Singh.

Rakul Preet has highlighted media reports against her after Sushant Singh Rajput’s death case accused Rhea Chakraborty named the former in a drug related case before the NCB.

While passing these directions, the single judge bench said: “There has to be some restraint. Media gets to know info even before the officers themselves. Reputations are getting tarnished.”

Justice Navin Chawla issued notice to the Ministry of Information and Broadcasting, Prasar Bharti and the Press Council of India seeking their response over the petition filed by the Bollywood actor through advocates Aman Hingorani, Himanshu Yadav and Shweta Hingorani.

It also asked the central government, Prasar Bharti and the Press Council to treat the said petition as a representation and take decision expeditiously.

The next hearing on the matter will be on October 15.

“It is hoped that media houses and TV channels would show restraint and abide by the Program Code and other guidelines while making any report in connection with Rakul Preet Singh,” the bench added in its observation.

The plea filed by the actor claimed that she was shooting for a film in Telangana when she was stunned to see private TV channels, including some members of the News Broadcasters Association running “breaking news” from the evening of 11.9.2020 to the effect that the Petitioner, along with Actress Sara Ali Khan and Designer Simone Khambatta, have been named as the individuals who take drugs by Actress Rhea Chakraborty in the ongoing investigation by the Narcotics Control Bureau in Mumbai into the drug angle in the June 14 death of Sushant.

“The Petitioner categorically states that she does not take drugs at all, and has, to the best of her recollection, has only met Sara Ali Khan twice (once at IIFA Awards and once while working out in a gym) and has not met Simone Khambatta at all,” the petition said.

Rakul Preet further stated that despite the fact that Rhea had already retracted her statement on 9.9.2020 as aforesaid, the private TV channels have continued since 11.9.2020 till date to run a slander campaign against her.

The petition has sought the court’s direction in order to ask the media not to telecast, publish or circulate on the TV channels, cable, print or social media, as the case may be, any content in context of Actress Rhea Chakraborty’s narcotic drugs case that maligns or slanders the Petitioner or which contains anything defamatory, deliberate, false and suggestive innuendos and half-truths in respect of the Petitioner, or to use sensational headlines, photographs, video-footage or social media links which invade the privacy of the Petitioner.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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